Wednesday, July 31, 2019

Distribution Process of a Retailer Essay

A retailer may have an attractive store, well trained staff and even a distinctive brand reputation in the market. However, these factors don’t count for anything if products are not on the shelf when the customer is shopping. For that reason, ensuring products are available for the customer at all times is a very important process for retailers. The distribution process increases the need to improve quality service, ensures a shorter order cycle time and takes into consideration any environmental factors. The main function of the supply chain is to provide products and services required by end consumers. The supply chain extends from raw materials in some way through May process to reach to the final consumer; each link in the chain processes the material in some way or supports this by processing. It can also include the disposals of any associated waste. An efficient and responsive supply chain will be will be able to improve stock availability, improve choices, offer up to date products and reduce stock levels and mark down. But in the overall terms, costs will depreciate whilst sales and profits increase. UK and other countries within Europe have well developed road and rail infrastructures offering highly efficient and costs effective methods of transport, so road and rail are two of the most popular modes of transport used to move goods these transport could be by van or Lorries. One of the road working infrastructure as an example could be the By rail. The freight rail network is highly developed in the UK. It is very important that companies should think about the entire journey that the products and service take to ensure it efficient enough for the goods to arrive in time correctly. Transportation of goods, once in mainland Europe, could take some time and involve transhipment to a variety of different rail operators. It is better to ship large quantities of goods in one single shipment in order to be cost effective. Another different type of distributing and moving goods in the UK and mainland Europe is By road. It is the most popular method of transporting goods. By road is a good transport method because there are easier links and quicker access to find your current location on where the goods are supposed to be delivered and where you are trying to go. Thought must be given into the type of goods being transported. e. g. road transportation may not be quite suitable for consumable goods. By observation and assessment of the road UK and mainland Europe should determine whether the infrastructure is of high enough standard to verify that the products arrive on time and in excellent condition on time without any delays. By air transport is a quick option and allows retailers to hold smaller stock levels. The costs however for the majority of products are likely to be a sky high price and this means transport might be the best for emergency stock or in covering deadlines. There are various problems which may occur during the deliverance of goods to the location you are trying to reach for example delays at airports. Another way of transportation could be by water, By Water means goods being packaged in a ship and then sent to the UK and mainland Europe within 2 to 5 working days. When consumers purchase products online the goods are sometimes delivered by direct marketing e. g. transports by van, Lorries and etc. This way of transport is good if people wait for the product. A different way of transporting goods within UK and mainland Europe is by container. There is a good level of security which results in low insurance costs. Containers however are usually much expensive when producing and returning empty containers increases and raises the expenses. Special equipment is needed in order to handle the containers and this is a limitation to the number of transfer points. There are benefits for sourcing in The UK. These benefits include shorter lead times, shorter transit times, ability to monitor the total production processes more easily and lastly lower costs in terms of management time and communications. A retail store may think about accepting higher prices in exchange for the lower risk and costs associated with sourcing from the UK or a geographically close country. Costs will be greater when sourcing form distant or less developed country. However, some companies adopt a policy of sourcing form several different countries. These types of shops have a large and also successful private limited company. It is crucial that retailers have suppliers to deliver their products and services for the business. Retailers depending on the products they sell may need one, two or even several suppliers. Suppliers are often divided into four main categories these are retailers a majority of them purchase through company salespeople or independent representatives and also handle products from a variety of different companies who are manufacturers. Prices for these sources can be quite low although this will depend on a retailer’s location as an added cost of shipping freight might be incurred. Another category is Independent craftspeople they are likely to offer exclusive distribution of unique products and are usually offered by independent crafts people, sales representatives or through trade shows. A third category of suppliers are called the import sources, domestic importers operate in a similar way to a domestic wholesaler. A few retailers if familiar with the country will travel abroad to purchase products. Distributors, also known as wholesalers, brokers or jobbers, normally represent an international producer in one of their important overseas markets. The distributor purchases in quantity from a variety of different manufacturers and warehouses the products for sale to retailers. Commonly distributors will be distributed in the market which they have distribution rights, have the financial strength to carry sufficient stock levels, be ready to purchase in large amounts to minimise the expense of international transport, either be entirely or partly involved in promotion and any after sales service requirements of the product, be responsible for the business transactions in their market for the exporter’s products, accept the risks that are associated with trading in a particular market. The logistics process refers to the management of resources within the supply chain to ensure the right product is available, in the right quantity at the right time. There is a possibility of many costs involved in the transportation of goods and selecting the most reliable and accessible is important. Consideration must also be given to transit times, capability, security and to one of the most important elements cost. The supply chain is increasingly influenced by the use of ICT. Many of the developments are designed to raise the responsiveness of the supply chain to customer needs. Companies need to use ICT and information sharing techniques in order to focus on the reduction of responsive time, streamline logistic functions across the supply chain in order to reduce costs and improve efficiency, develop supply chain relationships, enhance customer services for a competitive advantage and also attain international standards and access to global markets. Distribution of eRail Products and Services – Fulfillment is the process of receiving, packaging and shipping orders for products. Any of eRetailer selling goods directly to customers through the e – commerce must deal with fulfillment. For eRetailer it is crucial to fulfill orders as efficiently and cost effectively as possible. There are two key methods used by eRetailer store picking and dedicating warehouse. Generally store picking involves using low levels of technology to assemble orders by picking up the good of the supermarket shelves. Retailers like supermarkets are for example Tesco’s, Sainsbury’s, Asdas, Somerfield these methods are used by Tesco’s direct and Sainsbury’s order online. The advantages and disadvantages of using the methods are there is a shorter delivery distances because stores cover a small, local catchment area, easy access to the target location by using transport modes (road) can reach your destination on time. And the disadvantages of using method includes for example this happen very often out of stock products, high picking costs meaning expensive products which some consumers are unable to pay or cannot afford that particular item and store customer disruption. These would be the advantages and disadvantages that may conclude of using this method.

Tuesday, July 30, 2019

Chapter 12 Discussion Questions

Chapter 12 Discussion Questions 1-5 Dan Yohe 1. Approximatley how far ahead would one need to plan for the following types of facilities? A. Restaurant-At least one to three nights in advance. You could go to the farmers market to get fresh vegetables but you may only be able to get staples/necessities once or twice a week. B. Hospital-I would say at least a week if not a month to be enough to take care of all the patients they might get. C. Oil refinery-An oil refinery I would have to say would need to plan for a weekly possibly monthly schedule. D. Toy factory-I would say a daily maybe weekly schedule to keep up with deamand.E. Public school-I would say based on what I have heard while I was in school that they would have to plan for a monthly schedule. F. Electric power plant-Daily would be my guess to provide power at all times, as well as monthly to bill customers for their services. G. Private school-I would think that they do the same thing that a public school would do most l ikely a monthly schedule. 2. What problems are created by simultaneously considering the capacity questions of how much, how large, where, when, and what type? The facilities decisions are exceedingly complex and extremely difficult to analyze.When these problems are lumped together simultaneously it creates very complex forecasting problems and errors trying to break down data. 3. A school district has forecast student enrollment for several years into the future and predicts excess capacity for 2000 students. The school board says that the only alternative is to close the school. Evaluate. The school board in this scenario is being rash. I think that the school could be opened and run at capacity. They could add on to the school and rent mobile trailers to teach kids in while the additions are being completed.There is a way that this could be dealt with in a way that everyone wins. Closing the school is a worst case scenario and could devastate a community and ruin kid’s ch ances at a shot at a good education. 4. Why are facilities decisions often made by top management? What is the role in these decisions of operations, marketing, finance, accounting, engineering, and human resources. They are made by top management because they have all the information and follow all of the trends of the latest business decisions. The top management people have all of the marketing department information, finances of the company.Accounting sends all the vital information needed to influence specific decisions that management might make. Engineering and human resources do the job that top management assigns them to do. Human resources hires and enforces rules. Engineering does all the assignments that top management assigns them. 5. In what ways does corporate strategy affect capacity decisions? Corporate strategy affects capacity decisions by devising plans to make decisions by coming up with goals to meet budgetary and profitary requirements. Based on all of the inf ormation they can come up with they apply it all and come up with a way to market their product.

Monday, July 29, 2019

Language and society Research Paper Example | Topics and Well Written Essays - 1000 words

Language and society - Research Paper Example Cultural diversity has brought in different ways through which people interact and communicate to each other. In our informal and formal interactions, we use various titles to show honor to our colleagues, to identify gender and to recognize the marital status of an individual. Different cultures use titles differently due to difference in the languages that we use. Various titleshave been used for many years in Anglophone cultures to show gender and marital status. Other languages, e.g. French, also use equivalent formsof these titles to show gender. The main concern is how the different languages use various titles to show gender and other aspects of the human life such as education, respect in the society, marital status and so on. This paper investigates this matter in a more elaborate way since it uses data from various cultures, does comparison of these data to find if there exists any differences in how the world uses titles. It therefore uses both practical and theoretical ap proach to this matter. The Anglophone cultures have widely used titles to indicate marital status and gender.The general title for men is ‘Mr.’, while for women it is ‘Mrs.’ for those who are married and Miss for the unmarried. These terms have a long history since their use started in the olden days (Buxton, 2014). This shows how sexism is seriously emended in this culture and how it stresses on women’s marital status. The same case exists around the world in other cultures. Let us take for example the Portuguese language, which uses the following titles: The main question is whetheruse of these titles mark marital status. In the history of the Portuguese culture, marital status did not bring in name changes, i.e. women did not adopt their husband’s names. This phenomenon has changed over the recent past since nowadays women do adopt the names of their husbands. At the same time, women

Sunday, July 28, 2019

Nursing Research Appraisal Essay Example | Topics and Well Written Essays - 2000 words

Nursing Research Appraisal - Essay Example The purpose of the study is to investigate the background of â€Å"getting evidence into practice†. In order to provide for representation of the facts that revealed during the study, the authors used a framework, reflecting the elements influencing the process. The elements that are observed by the authors to be major influencing factors are the â€Å"nature of the evidence†, the â€Å"context†, and the â€Å"facilitation†. The authors aimed at examining the components of the framework with the help of empirical enquiry approach. The research was divided into two parts. At the first stage investigative focus groups were appointed to give a perspective of the factors that may influence the process of implementing the evidence into practice. At the second stage the experts collected the data of case studies. The designed used by the authors is effective to provide for relevant data within the research and represent them in accurate manner. This essay declares that qualitative research involves narratives, in-depth interviews and focus groups. Powell et al give the following notion of a focus group: â€Å"a group of individuals selected and assembled by researchers to discuss and comment on, from personal experience, the topic that is the subject of the research†. Focus groups are similar to interviewing groups but they have definite distinctions. As Jones states, â€Å"Group interviewing involves interviewing a number of people at the same time, the emphasis being on questions and responses between the researcher and participants. Focus groups however rely on interaction within the group based on topics that are supplied by the researcher†. ". (p. 379) As it is stated in Research Methods, "The rule for selecting people for focus groups tends to be commonality rather than diversity. Research has shown that people tend to disclose more to people who resemble them in various ways than to people who differ fr om them. The kind of homogeneity you need depends on the specific purpose of the research. It is likely that you will want to consider the relevance of factors such as age, educational background, sex, professional status and ethnic formation". All qualitative researches and this in particular are based upon analytical categorization to describe the phenomena. (Rice, P. L. & Ezzy, D, p.168) The data revealing in the research process provide for a ground to point out new categories. Thus, the authors of the study reconsidered pre-set theories and pointed out new categories to be highlighted within the research process (Gibbs). The grounded theory approach usually is "to read (and re-read) a textual database (such as a corpus of field notes) and "discover" or label variables (called categories, concepts and properties) and their interrelationships. The ability to perceive variables and relationships is termed "theoretical sensitivity" and is affected by a number of

Business Enviroment Essay Example | Topics and Well Written Essays - 1000 words

Business Enviroment - Essay Example Environmental scanning drives an organization's strategic planning process-the quality of the planning depends on the quality of the scan. The scanning manager faces a lot of challenges because the external environment is changing rapidly in complex ways; there are numerous sources of information and this information is often ambiguous. (Auster and Choo, 1994). The organisation has to use this information to make consequential decisions or long-term commitments by the organisation. Scanning involves several modes of information seeking. Aguilar (1967) usefully differentiates between searching for information about a specific question, and viewing information or being exposed to information without a specific information need in mind. According to Auster and Choo (1994). Scanning could range from a casual conversation at the lunch table or a chance observation of an angry customer dumping a product, to an extensive market research programme to identify business opportunities. At a conceptual level then, environmental scanning may be seen as an extended case of information seeking, in that scanning not only includes searching for particular information, but also simply being exposed to information that could impact the firm. (Auster and Choo, 1994). Duncan (1972) defines the environment as "the totality of physical and social factors that are taken directly into consideration in the decision-making behavior of individuals in the organization" (p. 314). Draft et al. (1988) suggest that a firm's external environment can be divided into six environmental sectors including: 1. Customer sector refers to those companies or individuals that purchase the products made by the respondent's firm, and includes companies that acquire the products for resale, as well as final customers. 2. Competition sector includes the companies, products, and competitive tactics: companies that make substitute products; products that compete with the respondent firm's products; and competitive actions between the respondent's firm and other companies in the same industry. 3. Technological sector includes the development of new production techniques and methods, innovation in materials and products, and general trends in research and science relevant to the respondent's firm. 4. Regulatory sector includes federal and provincial legislation and regulations, city or community policies, and political developments at all levels of government. 5. Economic sector includes economic factors such as stock markets, rate of inflation, foreign trade balance, federal and provincial budgets, interest rates, unemployment,and economic growth rate. 6. Socio-cultural sector comprises social values in the general population, the work ethic, and demographic trends such as an increasing number of women in the work force (Daft et al., 1988, pp. 137-38). By understanding the above environmental sector a company can better understand how to deal with the requirements of each sector. There is a general model proposed by Mintzberg (1973) which deals with managerial use of information acquired from the external environment. According to this framework, a manager's interpersonal roles provide access and exposure to

Saturday, July 27, 2019

Lesson 13 discussion and assignment Example | Topics and Well Written Essays - 500 words

Lesson 13 discussion and - Assignment Example Young minds often read too deep between the lines and might spoil their constructive thoughts on such material. Again I agree with Denver that the censors often misinterpret music and do not label them justifiably. Judging both the viewpoints, I believe that PMRC’s concern was not baseless but censors might discuss with the composers before labelling and perform a survey including young people as the sample set. Labelling and preventing access to children forcefully can do justice only when the children are not aware of the presence of such music. However advertisements and posters cannot always be hidden from their eye and in an age where access to drugs and other substance are common, access to music CDs etc are also not unimaginable. Also I believe there are serious problems to tackle among young people apart from music and videos. If the children should actually be stopped to access these products then they should be banned from stores altogether or kept in separate depart ment of a store marked only for adults. However this is often not possible. Hence labelling unnecessary keeps the lawyers busy and leads to unwanted expenses of the court at times instead of serving the intended

Friday, July 26, 2019

The Role of Emotion-focused Theory in Functional Assessment Essay

The Role of Emotion-focused Theory in Functional Assessment - Essay Example New models of marital suffering, such as Gottmans model, also have grounding in the observation and the coding of exact interactions flanked by intimates, as do models of adult close relationships such as accessory theory. Moreover, it is perhaps not astonishing, then, that there is consonance in the middle of EFT as a model of intervention, researched evocative models of distress, and relational theories such as accessory. Distressed couples taught Les Greenberg and me, the inventor of EFT, how to describe the procedure of alter outlined in EFT and the interventions that endorse this change procedure. Moreover, the primary EFT manual was written as part of the first result study, which compared EFT to untreated couples and couples who finished a behavioral communication and skills training intrusion. The consequences of EFT in this primary study were imposing sufficient to spark another two decades of research on EFT(Elliott, R., Watson, J. C., 2004). No doubt, this study utilized evocative assessment methods to expand hypotheses regarding the function of lunchtime behavior troubles for three characteristically developing children. No doubt, functional treatment was assessing in the natural setting through caregivers as change agents. In general, results of the evocative assessment suggested that every childs difficulty behavior was upheld by flee and, to a lesser extent, attention. In adding, this study optional that straight observation was more dependable than a behavioral interview or survey in acquiring the information essential to expand hypotheses on factors maintaining a childs mealtime behavior evils. Lastly, a functional treatment wrap up consisting of death, stimulus fading, and strengthening of suitable eating behaviors put into practice by the caregivers was effectual in decreasing the mealtime behavior evils for two of the children who continued in the study, thus given that

Thursday, July 25, 2019

Number 3 Essay Example | Topics and Well Written Essays - 750 words

Number 3 - Essay Example here are some of the world’s most powerful religions that have embodied individual as well as collective eschatology as the part of their teaching such as Zoroastrianism, Judaism, Hinduism, Islam and Christianity with some of the fundamental similarities. The goal of this paper is discuss the extent to which Zoroastrianism has influenced some of the claims made by monotheism. The faith in the events after death on this earth has also been confirmed by religion like Zoroastrianism. The faith in the life hereafter developed and turns out to be the basis of the later Zoroastrianism covering almost all the other aspects of religious life. This belief in life hereafter that developed in Zoroastrianism imposed a deep impact on the other religions as well, especially on Christianity, Islam and Judaism. Zoroastrianism has exercised great influence on the development of eschatological aspects in the Second Temple Judaism. Whereas Christianity is considered to be the offshoot of Judaism, it has also developed its eschatological notions from the Apocrypha of Old Testament, which is written by the Jews in the period before the initiation of Christianity. Not all the scholars accepted the idea which considers Persia as the origin of most of the Christian and Jewish eschatological beliefs. The major problem lies with the fact that some of the basic ideas related to th e Zoroastrian eschatology are only known to us in developed form that were extracted from the Pahlavi source, which are more recent than the first Jewish writings and contain some eschatological ideas (Antia). There are several arguments presented by the religious scholars that links the Jewish developments made till date in the field of eschatology with the influence of Zoroastrianism. There is no doctrine of the Jewish eschatology found in Old Testament till the end of the period about the individual or universal judgment. Judaism not till the end presents any idea of heaven, hell or the reconstitution of the

Wednesday, July 24, 2019

Assessment Assignment Example | Topics and Well Written Essays - 750 words - 2

Assessment - Assignment Example Significant age comprising this population embrace those aged, 15-24, 25-4 years, which is an active unit of the entire society thus representing 19.3 and 45.4% respectively. However, this increasing trend turns to an abrupt turn when the population age exceeds 55 years representing only 4.5%. The entire state being among those countries in desert regions and the increasing prices of oil rising rapidly, Saudi Arabia has become chief importer of solar panels. Studies so far conducted cite it is the first state in the Middle East (1977) to have embraced solar energy, which makes it a potential and promising market for this commodity (Bahgat 86). The other key aspect that prompted this state in embracing this renewable energy option encompasses its realization of being cheaper especially in generation electricity rather than oil whose prices are hiking by the day (Government Printing Office 15447). Hence, the state becomes a target for solar panels that suit it effectively considering its region characterized high temperatures and much exposure to much sunlight. Congressional Record, V. 151, Pt. 4, March 11 to April 6 2005. Government Printing Office, 2009. Print.

Tuesday, July 23, 2019

Bandura's theory Essay Example | Topics and Well Written Essays - 1500 words

Bandura's theory - Essay Example In fact, several studies have shown a high correlation between mastery of these behaviours and high achievement in school. Observation has been demonstrated as having a significant impact on learning in several areas of psychology (Bandura, 1986; Rosenthal & Zimmerman, 1978). These researchers have documented evidence that shows children responding to behaviours observed in adults. The children then learn and subsequently emulate the behaviours. Specifically within the education context, this theory has been found to have merit in that students who observe a model (parent or teacher) depicting positive study attitudes and habits and then emulate that model generally demonstrate a higher level of academic success than those who do not engage in observational learning (Bird et al., 2005; Martinez-Pons, 2002). One of the problems with observation in the educational context is that physical processes are much easier to observe than mental processes. The child who learns how to assemble a toy by watching an adult or older sibling is at an advantage compared to the student who must acquire skills for studying. A model's retreat to a quiet area is visible enough, but self monitoring and regulatory skills generally take place within the mind of the studier and can often only be passed on to an observer through conscious effort on the part of the modeller to get the idea across. Studies have shown that behaviours of students to whom the meta-cognitive strategies have been purposively modelled have demonstrated high levels of achievement than those who are generally left on their own to figure it out (Martinez-Pons, 2002). In a study done by Zimmerman and Kitsantas (1999) students given a writing task were separated into groups in which the necessary strategies for successfully completing the task were either modelled for emulation, verbally described, or directly practised (as distinct from modelling in which mental as well as physical processes are exposed). The result of the experiment was that students who received support in the form of adult modelling of the behaviours necessary for success were better able to independently display skills that led to success in the academic task (Martinez-Pons, 2002). The observation of parents in situations that can be related to learning has also been seen to have an effect on students' ability to perform academically. It is often the case that students who grow up in an environment that encourages learning do better academically than those who have not that privilege. This phenomenon has been described by Martinez-Pons (2002) as a "hidden curriculum." The students exposed to such a curriculum are often able to watch parents in behaviours that are self-regulatory and that lead to learning. A study carried out by Martinez-Pons demonstrated that "parental modeling and support for self-regulatory processes precede students' development of these skills" which lead to positive and high levels of academic achievement. Self Efficacy Self efficacy has been defined as a person's perception of his or her ability to perform a given task. It is distinct from self esteem and self concept in that it is closely tied to a given context, so that a person's self efficacy might vary with different

The Cockroach Essay Example for Free

The Cockroach Essay â€Å"This is poem that has been composed by Kevin Halligan. The poem ‘The Cockroach’ is a sonnet written by Kevin Halligan. It is written in the iambic pentameter as there are ten syllables in each line and as it mostly follows the pattern of the syllables being unstressed and then stressed. For example the line â€Å"I (unstressed) watched (stressed) a (unstressed) giant (stressed-unstressed) cockroach (stressed-unstressed) start (stressed) to (unstressed) pace (stressed). The poem includes a few literary devices like personification as he gives the cockroach human conditions throughout the poem, a smile and a metaphor. The poem starts with the poet getting monopolized by the cockroach† â€Å"When the poet’s eyes fell upon the restless cockroach, it reminded him of himself. Sometimes, just like the cockroach, he tried to avoid things whether it was a person or trouble. The poet was restless as well. The poet felt that he resembled the cockroach when the cockroach had climbed up onto the shelf and was uncertain about where he wanted to go as though he was having a private conflict in his mind of which path he shall chose. Life is a journey of twists and turns and the poet has witnessed this at some point in his life. Therefore he identifies with the cockroach. Throughout the poem, the poet uses an extended metaphor to describe the human conditions. † â€Å"The poet is watching the cockroach as if it is a human being not an insect in an objective view. This foreshadows the twist at the end which is that the poet is the subject of the poem. The poet can even sense how it feels and thinks; he seemed quite satisfied he looked uncertain where to go. These illustrate that the cockroach begins to feel distracted and confused suggesting that the persona involves his thoughts to it. Therefore this, in turn, involves the readers in the poem furthermore. The cockroach is an extended metaphor of the persona and human being. The cockroach moves through a path between the wainscot and the door which symbolizes a steady path that people follow early in life. But, soon he turned to jog in crooked rings suggests human beings confusion in later life reinforcing a sense of confusion. † â€Å"The poet describes a frantic movement of the cockroach throughout the poem. The title foreshadows and reveals that the poem is about a small and trifle insect- a cockroach. However, the poem opens with the exaggeration of it a giant cockroach. This highlights that he is observing it very closely feeling as if it is a giant. The word giant also conveys that it is not only an insect but also a device to reflect on life giving it great importance with the repetition of word cockroach in the title and first line. The movement of the cockroach is closely described. The detailed description draws an image of the cockroach in the readers minds and this allows them to engage in the poem. It pace skirting jog circle flip climb signifying that the persona is watching the cockroach as if it is a human being not a trifle insect in an objective view. This foreshadows the twist at the end which is that the poet is the subject of the poem. The persona can even sense how it feels and thinks; he seemed quite satisfied he looked uncertain where to go. These illustrate that the cockroach begins to feel distracted and confused suggesting that the persona involves his thoughts to it. Therefore this, in turn, involves the readers in the poem furthermore. †

Monday, July 22, 2019

Poverty, Education and Health Care Essay Example for Free

Poverty, Education and Health Care Essay Abstract Poverty and education play an important role in access to health care. A low socioeconomic status influences the health of people. This paper provides a general overview of how poverty and education determines access to health care. It provides a description of the consequences of poverty and education on health care accessibility. Finally it provides solutions as how to address the issue. The link between poverty, education and access to medical care has received considerable attention. Health influences all the activities of an individual. All societies are concerned with varying levels of health among their members. They are also concerned about marginalized sections of society have access to health care. Poverty and its effects on society People belonging to poor communities have poorer health outcomes. They have less access to primary care as compared with more affluent residents. They are also less likely to have health insurance and regular doctor. They are more likely to have chronic health problems. They are more likely to get hospitalized for conditions which can be detected and treated at an early stage. Despite an expansive public insurance program these health problems remain. At least 18 percent of Americans are without medical insurance. This means a total of 44 million are without health insurance out of a population of 300 million. An estimated 87 percent of people are covered by government or employee based health care insurance (Cutler, 2004). People with low socioeconomic status face many challenges in maintaining their health. They have a high mortality rate. They are more likely to be suffering from some disease. They have limited health care resources. They live in poor environmental situations. The United States has one of the world’s most impressive standards of living. At least 32 million Americans live below the poverty line. In addition to poor people an estimated 50 million people live in poverty like conditions. Health risk factors like smoking, obesity and sedentary lifestyle are found in poor Americans (Cutler, 2004). They have a higher prevalence of disability and chronic illness. They have a shorter life expectancy. Children belonging to poor families are more likely to be malnourished. Many poor Americans live in houses which have lead paint. This can cause growth problems in children. Poor people eat inexpensive food which is fatty and lacks important nutrients. Poor people cannot afford health insurance coverage. Patients postpone their medical care and they are more likely to go without prescription medicines. Low income workers are at the highest risk of being uninsured because they are ineligible for Medicaid coverage. They work in low wage jobs that do not offer insurance. They cannot afford the high premiums associated with health care insurance. The lack of a usual source of care is another barrier to seek adequate health care. The challenges associated with poverty create conditions that can diminish lifesavings, lower learning ability and reduce physical, mental and emotional well being. All of these factors are a threat to people’s health. Urban areas in the United States have many health care facilities. However poor people cannot make use of these services. The major challenge is the high cost of visiting doctors, medicine and hospital care. Social factors like language barriers and prejudice by providers also hinder the accessibility of health care by poor people. The government also faces challenges in trying spreading health education in poor communities. Health care services are vital for the survival and livelihood of poor people. Illness persists in poor people. It stops people from working and forces them to sell assets. They fall into debt and are lead into a vicious cycle of dependency and poverty. Failure to treat themselves leads to illness and disability. This further reduces the ability to work in poorer households. People living in rural areas are forced to bear high transport costs. This is difficult and expensive for them. The lack of local health centers in rural areas further hinders the ability of poor people to access adequate health care (Crichton, 1997). The huge time that takes for poor people to obtain treatment is one of the greatest barriers which they face. Time away from jobs results in lost income. Health services run by governments are usually inefficient and are characterized by neglect. The quality of service is low. There is shortage of staff. There is no proper medicine and equipment. In many countries there is no safe water to drink. In developing countries there are high costs to health care. Besides the official fees there are corrupt staff members who demand bribes and fees in return for ordinary services. These services can include registration, tests and being given medicine. They can also pressurize a sick person to make unnecessary visits to the hospital. Payment methods are not flexible in many developing countries. Payment usually has to be made in advance and in cash. This causes considerable hardship for poor people (Crichton, 1997). Â  Education and its effects on society Education also plays an important role in health care. Many people with low literacy cannot read and understand directions written on medications. They cannot complete medical consent forms. They have problems in accessing health care and dealing with health related issues. Health literacy is the ability to read and understand words and procedures related to health care. It consists of comprehension, communication and appropriate action. The direct effects of low health literacy are medication errors. The indirect issues can include insurance issues, accessibility to health care and poor health behavior (Shi, 2003). Low health literacy affects people of all ages, races, educational levels and social classes. It is driven by a variety of factors. It is a multidimensional issue. Understanding written materials has been part of extensive health literacy in the past few years. Sensitivity to culture has also become part of health literacy due to the diverse population of the world. Messages and images have to be tailored to meet the diverse beliefs and values of people. Health literacy is concerned with understanding the information necessary to manage health (Shi, 2003). It is estimated that at least 90 million people in the United States cannot read. The health of such people is at risk. Ethnic minority groups are also affected by low health literacy. Older patients, recent immigrants, people with chronic diseases and those with low income are also vulnerable to having low health literacy. Many people with average or strong literacy skills have found medical terminology and concepts confusing. There are many health consequences associated with a low literacy level. Research has found that at least one third of patients have health problems because of failure in taking prescription medication correctly. People with low health literacy cannot comply with prescribed treatments and self care routines. They also have a high rate of failure in seeking preventive care. They are more at risk for hospitalization. They lack the skills to successfully move in the complex healthcare system (Shi, 2003). Patients with low health literacy have glycemic control. They are also more likely to report eye problems caused by diabetes. The annual health care costs for individuals with low health literacy are five times higher than those with higher health literacy skills. People with low health literacy are more likely to use health care services. Additional health care expenditures result from low health literacy skills. People cannot feel part of the social structure. They are also vulnerable to anxiety and other mental disorders. They can also alienate other people. Research has also found that people with low literacy levels are more vulnerable to die. While federal and state lawmakers continue to debate about how to increase access to health care, some of them are thinking of reinsurance system which might be affordable for poor people. In order to understand the concept of insurance it is essential that policy makers understand the concepts, benefits and limits of reinsurance mechanism. Reforms in Health care Reinsurance in health care refers to risk transfer or risk pooling arrangements. These are designed to remove the barriers which low income workers and minorities face when accessing health care. Risk transfer arrangements can help in this matter but they cannot lower health care costs. Policy makers must design policies which encourage participation from insurers and remove incentives to transfer costs to taxpayers. Reinsurance is defined as an insurance company buying insurance itself. The primary insurer is protected against the rare set of circumstances which might produce losses that it cannot fund on its own. Property and casualty insurance are the areas where reinsurance has been successfully implemented. Companies working in these areas can take heavy losses due to natural disasters in a short time period. This induces insurers to buy reinsurance on the commercial market. Poor people cannot afford health insurance coverage. This directly affects their ability to access medical care. Patients postpone their medical care and they are more likely to go without prescription medicines. Low income workers are at the highest risk of being uninsured because they are ineligible for Medicaid coverage (Kling, 2004). Public health plays a vital role in countering the effects of poverty on health care. It also minimizes the disparities in health by income. Public health policies protect the health of the population. It also plays an important role in reducing contagious diseases and providing low cost health services to marginalized sections of society. There are many examples of public health functions. Immunizing babies, improving sanitation, combating sexually transmitted diseases, protecting the environment and containing tuberculosis are some of the public health functions. Public health focuses on reallocating resources to communities which have low incomes. The US government has a network of community health centers, public clinics, school based clinics and health clinics for low income workers, migrants, minorities and homeless people. The National Health Service Corps is an organization which provides services and places physicians in vulnerable communities. Public health services also focus on specific diseases like tuberculosis. They also increase immunization efforts against this disease. They provide services which improve the health of low income families. Neighborhoods are cleaned from lead paint, pollution control and nutrition programs are launched. Women and children are fed through special programs. Poor people with low income and education have poorer health outcomes. They have less access to primary care as compared with more affluent residents. They are also less likely to have health insurance and regular doctor. They are more likely to have chronic health problems (Kling, 2004). Medicaid is the largest public programs that have improved access to health care. It provides health services to low income population. It finances health and long term care insurance for over 40 million low income Americans. Before Medicaid the poor people were essentially without any medical care. They relied on charity of physicians and hospitals. Public hospitals and clinics were also visited by poor people. Medicaid has made health services available to poor people. It has improved their health status and access to quality care. It has also created satisfaction amongst the poor people. Uninsured poor people lag well behind those people who have coverage with Medicaid. People with Medicaid have even fared comparably with private insurance (Kling, 2004). Despite the fact that these programs offer valuable assistance to low income populations, the deficits in access and coverage faced by low income population cannot be easily overcome. Increase in income does produce a substantial contribution to removing health differentials. However this is the need for insurance coverage and support for community based resources to eliminate health disparities by income. Poverty is hazardous for the physical and mental well being of an individual. Low income and homeless people are poor physical functions. They have a high prevalence of health risk factors and chronic health conditions. They also are more vulnerable to depression and other mental disorders. Research has shown that people living in vulnerable communities have a higher rate of being diagnosed with mental disorders as compared with more affluent communities (Kling, 2004). There is a need for prevention, intervention and treatment of diseases for poor people. Welfare reform cannot succeed without taking into account the special health problems of poor people and children. Poverty is associated with depression and other symptoms. It contributes to depression. People with insufficient personal support have no assistance in raising children. They live under the chronic stress of having children but little money to support them. They are at a higher risk for depression. There is a strong link between single-parent status, responsibility for young children, social isolation, and lack of social supports as well as to poverty. Welfare recipients have many barriers towards employment. They have low skills, substance abuse, health limitation or children with chronic medical conditions. They have serious forms of barriers. They have also high level of distress. They seek help from general medical, specialized and human service sources. Poor people with low income and education have poorer health outcomes. They have less access to primary care as compared with more affluent residents. They are also less likely to have health insurance and regular doctor. They are more likely to have chronic health problems. They are more likely to get hospitalized for conditions which can be detected and treated at an early stage. Despite an expansive public insurance program these health problems remain. At least 18 percent of Americans are without medical insurance. This means a total of 44 million are without health insurance out of a population of 300 million. An estimated 87 percent of people are covered by government or employee based health care insurance. Rising health care costs have become unbearable in the world. This is a problem for poor people in the Western countries and the situation is even worse in developing countries. There is a need for reform in the health care system. Many poor people are not covered by health insurance. Critical care medicine in high technology hospitals are only for a small group of patients (Ham, 2004). The first step should be rationing in containing health care costs. Public health care resources are limited. It is not possible to satisfy all medical needs for all people at all times. An appropriate goal for developing countries is to provide basic health care for the people. Some luxury medical procedures must be left for individuals to purchase with their own resources. Â  A basic level of health care must be provided for all people. Providing the best care is practically impossible. The government can however provide a basic level of care. Prevention oriented and ordinary treatment oriented goals must be set for developing countries and their health care systems. Inexpensive medical prevention is more effective and appropriate for poor people. Finally there should be a system of support which should help people with special expensive medicine care. Special foundations should come to the rescue of poor people for emergency and life saving procedures (Cundiff, 2005). Conclusion The health and well being of poor communities is an issue confronting both developed and developing countries. Research has found links between poverty and the health of people. Inside the United States many poor people do not have health insurance. Some of them can’t even think of affording health insurance. They are more concerned with the basic amenities of life. People in developing countries are even worse off. They have access to state hospitals and clinics which do not have trained staff, prescription medicine and advanced hospital care (Cundiff, 2005). A low health literacy rate is also dangerous for the well being of people. It can have adverse negative economic and social impacts. They can die at from treatable causes and get hospitalized because of their lack of health literacy skills. They are also prone to suffering from mental diseases like anxiety and depression. Â  There is the need for health reform in the entire world. Governments must provide a basic level of health care to all citizens. Advanced hospital care must be made available by foundations and donations. Governments working in coordination with community support groups can effectively counter the affects of poverty and low education on the health care of poor people. Some health responsibilities and policies should be transferred to community groups. The international community must help poor countries in developing basic and adequate health care system. References Cutler, David M. (2004). Your Money Or Your Life: Strong Medicine for Americas Health Care System. US: Oxford University Press. Crichton, Anne (1997). Health Care: A Community Concern?. US: University of Calgary. Shi, Leiyu (2003). Delivering Health Care in America: A Systems Approach. US: Jones and Bartlett. Kling, Arnold S. (2004). Crisis of Abundance: Rethinking How We Pay for Health Care. US: Cato Institute. Ham, Christopher (2004). Health Care Reform: Learning from International Experience. US: McGraw-Hill Education. Cundiff, David E. (2005). The Right Medicine: How to Make Health Care Reform Work Today. US: Humana Press.

Sunday, July 21, 2019

Sainsburys Opportunities for Expansion: Analysis

Sainsburys Opportunities for Expansion: Analysis 1. Introduction The aim of this report is to analysis the accessibility and strategies for Sainsburys to entry India retailer market. Based on findings, the report employs Dunning OLI theory and Porters diamond framework to discuss the possibility of Foreign Direct Investment (FDI), gives recommendation on whether Sainsburys should access Indian supermarket sector or not. Furthermore, it provides some available strategies for addressing and strengthens risks and opportunities in India. Strategies comprise of several elements, which include entry mode, location choice, main products, human resource strategy and marketing strategy. As known, with huge domestic demand and fast growing GDP rate, India is one of the fastest growing emerging markets. Although, bearing various restraints for MNEs, it also has high potential in economic development, which makes India one of the ideal destinations for multinational enterprises (MNEs). Strict commercial regulations set by Indian government pose additional potential risks for MNES to cooperate with local enterprises. By giving emphasis on regulation aspect, this report also examines Sainsburys ability for surviving in the competitive market. Wal-Mart and Tesco have invested capital into India market for a while. Some people keep positive think that they can successful survive in local competitive market. But some people still keep looking this new market. No matter what difference of MNEs consideration, Invest in India seems a new trend in many industries. Based on very different opportunities and risks, what kind of strategy does Sainsburys can develop in India, and that is our group learning from here and concerning. 2. Company profile Sainsburys is the third biggest supermarket retailer in the UK. There are more than 290 convenience stores and 502 supermarkets across the UK. According to statistic provided by Datamoniton (2010), more than 18 million customers visit Sainsbury every week. The financial performance is excellent for the past few years, as reported the pre-tax profit increased by 57.3% from  £466 million in 2009 to 733 million in 2010. (Key note, 2010). Food and grocery are the main products, despite of displaying high-end products from other independent suppliers, the own brand which accounts for 40% of its sales, also showed promising driving power. Moreover, its new strategy is to develop more products of private labels and promote local organic products (GMID, 2010). 3. Macro and micro investment environment analysis The macro and micro investment environment analysis integrated two methodologies. Basically, this report adopts Dunnings (1988) OLI theory to critically examine Sainsburys ownership, location and internalization conditions in India. However, due to the limitations of OLI theory, the report also employs Porters diamond theory to help to give full interpretation. It would contribute to give a depth and board analysis of investment environment. 3.1 Ownership analysis Table1. Ownership analysis Advantages Disadvantages Capital advantage High reputation for offering good quality food to customers Low demand of electric energy Less FDI experience in Asia Relatively weak demand of matched customers Low level infrastructure and poor electricity supply In terms of Sainsburys ownership, there are three principal advantages. 3.1.1 Strong capital position Sainsburys has stronger position that superior to the Indian local biggest retail companies. Compared Pantaloons Retail Limited, which is the biggest Indian retailer with an asset of Rs 1030.16 million, Sainsburys has a net current assets  £4,966 million in 2010 ( £1=Rs47.273, Feb, 2011) (Sainsburys annual report, 2010, refresh annual report, 2009-2010, Yahoo finance, n. d.). Big Bazaar and Food Bazaar, the subsidiaries of Pantaloons, are the first and second biggest retail shops in India (Techchandani, n. d.). 3.1.2 Serve for customers Sainsburys has strong awareness of offering good quality foods to customers. In the UK, proprietary, a system that retailers indicate quality assurance by selling products under their own labels as their brand products, is a common method (Holleran, Bredahl and Zaibet, 1999). Under this system, Sainsburys sells foods as its brand, and consumers trust its brand (Cotterill, 1997). It is because the high quality own brand merchandise that enhanced Sainsbury brand influence, also improved supply chain management, to fulfill the customers, suppliers and Sainsburys needs (Baidu, 2011) 3.1.3 Low electric energy store operating skills During 2009 to 2010, Sainsburys reduced its consumption of energy 2.5% despite of extending over 6% of its space by introducing eco-light bulb for store operation (Sainsburys, 2010). India is fifth biggest energy consume county and its energy supply is in a poor condition (India Energy Market Overview, 2010, Central Electricity Authority, 2010). Therefore, operating stores in instable electric condition, this low energy store operating skill might be competitiveness when competing with others (Sainsburys, n. d.). 3.1.4 Weakness On the other hand, there are also limitations. Though, Sainsburys is operating a head office in Hong Kong and it trades Asian products directly to Sainsburys in the UK, the operating type is not a retailer. Without investment or operations overseas as a retailer company, Sainsburys is lack of experience (Import Bureau, n. d.). 3.2 Internalization analysis As relative data mentioned, it shows that immature supply chain management and poor quality of infrastructure and technology skills are keys to add transaction costs. Recently, Sainsburys is aggressively developing strategy of private label, it includes food and non-food product (GMID, 2009). In order to maintain high quality and low costs own-brand, logistics management and advanced technology play critical roles. However, India supply chain is not well developed. For example, many food suppliers cannot prevent food spoil in hot weather. Therefore, Sainsburys cannot exploit local logistic to link present strategy of private label (GMID, 2010). Furthermore, it is a challenge for Sainsburys to decrease transaction costs effectively in India. Tsao et al (2010) reported that it is high spoilage rates around between 25% and 30% in grain supply chains. Besides, lack of information technology, logistics concepts make the service price greater crop costs approximately over 2.4 times. Sainsburys incurred high costs by 210% despite the fact that wholesalers, retailers and the intermediaries are the foundation for determining the final price. By contrast, in the western countries, the rates are approximately 3% and between 50% and 100%. Therefore, in this immature environment, Sainsburys may greatly shrink its margin. 3.3 Location analysis Advantages 3.3.1 Market size (Porters diamond) The organized retail sector makes up 5% of the Indian retail market. According to a research, investment in the organized retail market was around $ 503.2 million in 2009, and will increase to $1.26 billion in the next four to five years. Indias retail sector is expected to have a 10% increase in its compound annual growth rate and also estimated to reach US$ 833 billion by 2013 and US$ 1.3 trillion by 2018 (Business maps of India). 3.3.2. Increasing demand (Porters diamond) Nowadays, potential investors are attracted to the Asia Pacific retail market because of their population size and growth prospects, the relative immaturity of many markets in these regions helps them to take advantage by organizing the retail sector and increase the share of overall retail sales (Business Environment Outlook, 2010). The A.T. Kearneys annual Global Retail Development Index for 2010 categorises the retail market in India is as the fifth largest destination in the world and also the third most attractive emerging market for investment in the retail sector (Market Overview, 2010). 3.3.3. Low Labor costs (Eclectic paradigm) A new survey shows that labor costs in India are euros 2,024 a year, while the financial cost of employing a worker in Belgium, Sweden and Germany is more than euros 50, 000 per year (SiliconIndia news, April 2005). Besides, there is a high level of qualified English speaking workforces in India. 3.3.4. Competition condition According to the retail market data, the table shows that India maintains the 2nd position with a high score of 63 for its market entry potential. This simply reflects Indias underdeveloped retail market as well as the absence of local and multinational competition. India also recorded a good score for the value of retail sales and prospects for retail growth. In this market, there are local mom and pop family stores and the existing supermarket brands occupying the majority domestic market, as well as multinational brands which are planning to enter. Mom and pop family stores still dominate supermarket business. Since the large super market chain has not build an effective supply chain yet, it leads to the increase of products prices. Moreover, people prefer the service, as most of these shops offer home delivery, easy credit, and gifts and discounts for customers, by contrast, large supermarket cannot offer as good service as Mom and Pop. In addition, more than 2000 supermarket chain closed in 2008 due to these little shop and economic downturn. It is a significant challenge for the most supermarkets now and future (Srivastava, 2009). Despite of the existing 15 stores spanning India, Marks Spencer Reliance India are planning to open 35 stores over the next five years. Carrefour SA, the largest retailer of Europe, is planning to open who lesale stores in India by 2010 and has planned to set up the cash-and-carry outlet in the National Capital Region. Mahindra Retail, a part of the Mahindra Group, is also planning an investment at about $ 19.8 million. Threats Table2. Asia pacific retail business environment ratings Source: India Retail Report Q3 2010, pg. 10 3.3.5 Limits of Potential Returns Within the country structure category, India drops to the bottom of the table with a score of 40 indicating that a high score for the size of its population is balanced by low scores for its small urban population and spending capacity of its general population (Business Environment Outlook, 2010). In terms of retail market data, the table shows that India maintains the 2nd position with a high score of 63 for its market entry potential. This simply reflects Indias underdeveloped retail market as well as the absence of local and multinational competition. India also recorded a good score for the value of retail sales and prospects for retail growth. 3.3.6 Risk of Realisation of Returns The market risk data shows that India has the second lowest score. This signifies that the regulatory environment would affect factors relating to market entry. The country risks data also rating India as the second lowest. This shows that India possesses a high score in the areas of economic instability and policy, moderate in the areas of financial risk, short-term economic rating and short-term political rating. Finally, India has a poor score for long-term inflation, institutions, physical infrastructure, market orientation and labour infrastructure (Business Environment Outlook, 2010) 3.3.7 Infrastructure of advanced factor (Porters diamond) The Global Competitiveness Report 2010-2011 reports that Indias infrastructure is in serious need of upgrade especially in respect to transportation and energy supply (World Economic Forum). In relation to this, much of Indias farm produce gets to rot to market because of few refrigerated trucks and lack of modern transport logistics management (The Telegraph, 2011). Table3. Indias development stage Source: Global Competitiveness Report 2010-2011 The diagram above shows the stage of development in comparison with the rest of the world. The diagram indicates that India is still in stage 1 which is the factor driven stage. India scores 3.5 out of 7 with respect to its infrastructure which is quite poor and needs an upgrade. It is very important to possess efficient infrastructure because it is a critical determinant for economic growth and it determines the location for economic activities and this helps to connect markets between regions and also reduce the cost of marketing in another region (World Economic Forum) 4. Recommendation Based on analysis of Dunning OLI theory and Porters diamond, the shortages makes Sainsbury cannot fulfill all elements at the same time. Despite of Indias huge market size and fast growing economy, there are still shortcomings which will affect Sainsburys investment. It lacks good infrastructure, high level of corruption, long-term inflation, unstable government policies and issues with government regulations on FDI. Furthermore, it is facing the competition from both local competitors and other multinational enterprises which are investing or planning to. A good example for lack of infrastructure is the need for more enough refrigerated trucks to preserve farm produce during transportation to the markets and this can also be related to the lack of a modern transport logistics management. Lastly, it may not have cost efficiency as invest supermarket in India. Therefore, we strong recommend Sainsburys do not direct invest supermarket in India now. However, we support the second option for Sainsburys. We suggest that Sainsbury enter India in the term of operating as a supplier business. It based on followed reasons: 1. In July 2010, Dean Nelson reported that India is making a move to deregulate its retail sectors so as to allow British supermarket giants like Tesco and Sainsburys has the opportunity to set up new stores throughout the country. 2. More also, Britain is hoping that India will lift its restrictions in various sectors like banking, insurance, financial and professional services so as to allow law and accountancy firms to practice there. It is believed that the establishment of British Universities in India would help meet the high demand for higher education (The Telegraph, 2011). The purpose of this relationship is to exchange knowledge and technology that can both benefit the two nations and can help the growth of mutual trade and investment. Although the relative regulation has not passed yet, it actually can give investors more confidence. Hence, we suggest Sainsburys can start with supplier business and prepare for establishing supermarket someday when the timeliness is rape for it. Furthermore, it will benefit Sainsburys to own more competitive advantages in the future. 4.1 Entry modes of Sainsbury There are several modes that the multinationals can apply, such as joint venture, mixed venture with the government and take part in privatisation. However, as mention above, there are various regulations making the joint venture the only possible mode. There are both advantages and disadvantages regard with joint venture. 4.1.1 Advantages From ownership aspect, it can reduce the capital of investment since local government accounts for 51% and organization owns 49% share. This can decentralize the risk and save the capital because this model can substantially reduce risks of being subject to nationalization or other types of adverse government interference. Another benefit is Sainsbury take the advantage of partnership in terms of original channel, reputation, knowledge, technique and existing system. For example, Sainsburys can share local knowledge and marketing experiences with local partner, such as management system, skills, language and culture that are necessary for competing in India. Moreover, the local company can help to handle many issues with local government, such as labour dispute, environment and union issues. 4.1.2 Disadvantages Nevertheless, this entry mode also is facing several shortcomings, such as the multinationals are easy to lose control over the technology, unable to engage in global strategic operation, and easy to lead to conflicts over goals and objectives. Because of Indias restrictive commercial laws, instead of operating as a retailor, Sainsburys can only form an alliance with domestic conglomerates to undertake wholesale-only operation, such as outlet, cash-and-carry wholesale stores, before the government loosen its restriction over this field. 4.2 Wholesaler advantages in India Sainsburys is good at developing own brand product in UK. And, some India enterprise start to realize the advantages of own-brand, such as decrease unites costs and enhances customer loyalty. The market orientation of Sainsburys is upper class level in the retailer or wholesale areas, and the main customer group is targeted at middle class and even higher. Moreover, in terms of the consumer behavior is rapidly changing in India; some tend to seek for the high-quality product with low price and the brand name. Thus, it successfully increases the market demand of the own brand goods of Sainsburys. In sum, Sainsburys can adopt high-end and differentiation strategy via private label for increasing competitions in market (GMID, 2011 Key note, 2011). 4.3 Localization Kerala state is chosen as the best location for Sainsburys subsidiary because of the optimal investment environment and considerable population of middle class. From the investment environment perspectives, in addition to the well-constructed infrastructure, the education popularization, universal health insurance is the highest across India and as well. The average income in local around $1,040, and the economic growth rate around 13.5 % and high level of FDI ($2.6 billion) between 2000 and 2008. Retailer, tourism, education, IT and IT service are main industries there. Literacy rate is 90% of local residents, and it has a widely influence of making people to accept a concept of higher quality food and other product. (Ministry of economic affairs of ROC, 2010) The follow table gives more information in terms of competitive advantage by Porters diamond. Table4: competitive advantage on Kerala state Factor endowment Educated population rate higher than other state in India Developed natural resources and agricultural environment Well Infrastructure Demand condition Increasing awareness of brand and food quality in south India. People have well educated and higher consumption capacity Health food is excepted to become important to urban consumers Relating and support industries Generate spillover effect due to flourishing farming industry Develop rapidly in Service industry Firm strategy, structure, and rivalry Increasing rivalry including local and international enterprise, e.g. Hindustan Unilever, Nestlà © Export-oriented food industry in local enterprise Sources: GMID, 2010 Moreover, according to OLI analysis in previous sections, it can substantially reduce threats if Sainsburys invest in Kerala. For example, the skill of food manufactory and infrastructure are superior to other places in India. The local government intends to build advanced transportation network to link with other big cities. It can release the stress of food spoil, and it will cover a greater region in south India for Sainsburys. Furthermore, high degree of education is the key to implement Sainsburys strategy (i.e. quality product and own brand). 4.4 Marketing strategy When Sainsburys run business in India, its high quality reputation will be able to opportunity on it marketing activities, on the other hand, cultural differences will be a risk. To utilize the opportunities and manage the risk, target marketing strategy and localization strategy might be useful (Salomon, et al., 2009). For example, Sainsburys high quality reputation is its competitiveness, so if it focuses on quality sensitive Indian customers it can make clear discrimination with competitors. Also, localization of products, promotion and price is also important for Sainsburys to success its business in India. For example, over 80% of people are Hinduism and they do not eat beef and many people are vegetarians (Hill, C. W. L, 2011). About the population, young age structure (0-14 years) is 30.5% and it is higher than U.K. and it might affect its offering products promotion (Central Intelligence Agency, n. d.). 4.5 Human resources management Superior human resource management (HRM) can be a sustained source of high productivity and competitive advantage in the global economy (Hill, 2011). There are three types of staffing policy. According to the International Business, if Sainsburys use the global standardization policy, it has two advantages which use HRM efficiently, and build a strong culture and unofficial management networks (2009). However, it still has some disadvantages, such as high cost, and limitation from national immigration policies. When Sainsburys invests in India, it needs to estimate the consumption ability and business performance of India, and then to calculate initial personnel cost which has to accordance with local regulations and culture, to carry out with Sainsburys organization chart recruitment. There are two stages of recruitments (see Table 1). Table5. Strategy of recruitments Strategy Advantage Disadvantage Short term Internal recruitment External recruitment Part time recruitment To build human resource database Have more time option and retention talents High cost of HRM Lack talents Expatriate failure Middle and Long term To train staff Cultural training Practical training Compensation Department rotation To develop international view To decrease culture myopia To improve local responsiveness Training and relocation costs increase Need a higher compensation structure Source: HRM, n. d.; International Business, 2011 As can be seen from the above table, the short term illustrates that internal recruitment is the fastest method for HRM, but it does not have any assist to build a new HR database in India. At the beginning of the investment, Sainsburys needs to spend high price for HRM (HRM, n. d.). After this stage, training staff is very important, because it can get some benefit such as developing international view for employees which will cost a lot than before. Sainsburys needs to consider this point and makes a balance about the cost.

Saturday, July 20, 2019

Grammar Should be Secondary for Composition Teachers Essay -- informati

I have a knack for creating a series of run-on sentences and calling them an essay. I have a knack for beginning sentences with And or But. I also have a writing degree. I still have not mastered the use of the comma and somehow the Academy granted me that little piece of paper anyway. You, reader, may be wondering my point. My point is this: that despite my ill-formed paragraphs and run-on sentences I have existed and prospered within the formal writing environment. And so, I was elated to read Patrick Hartwell’s essay that contests that teaching grammar has a negligible effect on the development of a student writer (183). Clearly, there are different types of grammar, which Hartwell distinguishes in his essay. Borrowing from Francis’ â€Å"The Three Meanings of Grammar,† and his lengthy definition of grammar in three parts, Hartwell extends to the five categories of grammar. In dissecting grammar, Hartwell divides and conquers the argument that formal grammatical training is of great use to a developing writer. Instead, Hartwell sees grammar as a recognition tool, a way to keep the writer and reader on the same page. It is a tool of orientation rather than a prerequisite for â€Å"good writing.† Harvey Davis, an author I found by way of Hartwell’s end-notes, makes a great distinction between the necessity of grammar texts for educators and students. In his book, Famous Last Words: The American Language Crisis Reconsidered, Daniels recognizes that grammar books, â€Å"while they may be good for the publishing business, and may comfort anxious teachers, they are unlikely to help students much† (241). Books devoted to the teaching of grammar or the integration of grammar into writing programs simply create names for lessons and rules alread... ...n of all threads of thought, with a process of shaping afterwards. Grammar lay waiting for the guillotine in the arena of composition. The main concern of any composition teacher, as well as his students, should be the production of writing. Since the rules are so flexible and easily changed for matters of style, grammar should be an afterthought, rather than a pre-writing tool. To take writing time away from our students and force them to familiarize themselves with formal grammar does them a disservice. Bibliography Daniels, Harvey. Famous Last Words: The American Language Crisis Reconsidered. Edwardsville, IL: Southern Illinois University Press, 1983. Hartwell, Patrick. â€Å"Grammar, Grammars, and the Teaching of Grammar.† Cross-Talk in Comp Theory: A Reader. ed. Victor Villanueva, Jr. Urbana, Illinois: National Council of Teachers of English, 1997. 183-212 Grammar Should be Secondary for Composition Teachers Essay -- informati I have a knack for creating a series of run-on sentences and calling them an essay. I have a knack for beginning sentences with And or But. I also have a writing degree. I still have not mastered the use of the comma and somehow the Academy granted me that little piece of paper anyway. You, reader, may be wondering my point. My point is this: that despite my ill-formed paragraphs and run-on sentences I have existed and prospered within the formal writing environment. And so, I was elated to read Patrick Hartwell’s essay that contests that teaching grammar has a negligible effect on the development of a student writer (183). Clearly, there are different types of grammar, which Hartwell distinguishes in his essay. Borrowing from Francis’ â€Å"The Three Meanings of Grammar,† and his lengthy definition of grammar in three parts, Hartwell extends to the five categories of grammar. In dissecting grammar, Hartwell divides and conquers the argument that formal grammatical training is of great use to a developing writer. Instead, Hartwell sees grammar as a recognition tool, a way to keep the writer and reader on the same page. It is a tool of orientation rather than a prerequisite for â€Å"good writing.† Harvey Davis, an author I found by way of Hartwell’s end-notes, makes a great distinction between the necessity of grammar texts for educators and students. In his book, Famous Last Words: The American Language Crisis Reconsidered, Daniels recognizes that grammar books, â€Å"while they may be good for the publishing business, and may comfort anxious teachers, they are unlikely to help students much† (241). Books devoted to the teaching of grammar or the integration of grammar into writing programs simply create names for lessons and rules alread... ...n of all threads of thought, with a process of shaping afterwards. Grammar lay waiting for the guillotine in the arena of composition. The main concern of any composition teacher, as well as his students, should be the production of writing. Since the rules are so flexible and easily changed for matters of style, grammar should be an afterthought, rather than a pre-writing tool. To take writing time away from our students and force them to familiarize themselves with formal grammar does them a disservice. Bibliography Daniels, Harvey. Famous Last Words: The American Language Crisis Reconsidered. Edwardsville, IL: Southern Illinois University Press, 1983. Hartwell, Patrick. â€Å"Grammar, Grammars, and the Teaching of Grammar.† Cross-Talk in Comp Theory: A Reader. ed. Victor Villanueva, Jr. Urbana, Illinois: National Council of Teachers of English, 1997. 183-212

Communication Processes Essay -- Successful Communication Effective Co

Communication Processes Communication occupies up to 75% of every working day and can occur in verbal and non-verbal means. In order for an organization to be successful, it must demonstrate successful communication among staff members. Communication is considered to be successful when the desired objective is attained. All communication has a purpose, whether to inform, to convince or to serve some other purpose; communication is what ties all departments within an organization together. Without communication an organization is sure to fail. Within the University of Texas- University Health Services, one can observe several means of successful communication. It is this form of communication that ensures quality patient care, happy students and happy staff members. Unfortunately, if one looked close enough he could also see unsuccessful communication taking place. This is where improvement is needed to ensure patients are taken care of properly, staff members remain happy and nothing is missed during p atient care. One reason UHS has successful communication is because the managers take the time to ensure their staff members clearly understand the messages they are trying to send. Whether they send the message verbally or electronically, the managers do not assume their staff members understand the message. Instead, they follow-up with the staff to see if any clarification of the message is needed. If clarification is needed, then further communication takes pl...

Friday, July 19, 2019

The Yellow Wall-Paper -- Literary Analysis, Gilman

In the â€Å"The Yellow Wall-paper,† the author, Charlotte Perkins Gilman, writes about a struggling mentally ill woman, named Jane, trying to work through her individuality and her own depression. This story is centered around her bedroom, her mental state, and the yellow wall-paper on the walls in her room. The reader can easily feel the pain, anguish, despair, and struggles of a woman going through a depressive state. Gilman writes about the individual succession of the woman’s mental state through the disarray of the patterned yellow wall-paper. The theme of feminism is exposed by the main characters use of language, her feelings of inferiority, mental struggles, and anger. The language of the narrator in this story is repressive to women, from the beginning and all the way to the end of the story. In the beginning of the story, the language of the narrator appears in a few ways. The ill woman is forbidden by her husband to write in her journal until she is well, to compensate for the loss of work. She feels constricted by her husband to speak freely and writes in a hidden journal. Gilman writes â€Å"I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind† (808). Sad and true, but she doesn’t feel that she can tell her husband how she really feels and â€Å"the only safe language is dead language† (Theichler 61). The language of male judgment and control is predominant in the beginning of the story too. Her husband and brother both are physicians, diagnose her with a nervous condition, and both believe she will be fine with medicine and rest. The men in her life believe she should no t work, and they emphasize that she â€Å"take phosphates or phosphites--whichever it is--and tonics, and journeys,... ...the wall-paper torn from the wall, and he finds the woman creeping about the room, and faints. The narrator declares, â€Å"I’ve got out at last,† said I, â€Å"in spite of you and Jane! And I’ve pulled off most of the paper, so you can’t put me back† (Gilman 819). The narrator finally wins the battle of escaping her imprisonment of John the controlling husband. Jane is finally free of her depression and of her husband’s dominance. It temporarily cost her, her sanity to the point where images were being projected from the yellow wall-paper. The paper was a part of Jane’s neurosis, but also crept into the entire household. In order to cope with the madness Jane found her inner self is an image of a creeping woman trying to escape the patterned wall-paper. In order to escape her suppression, Jane immersed herself further into her insanity to become sane once again. The Yellow Wall-Paper -- Literary Analysis, Gilman In the â€Å"The Yellow Wall-paper,† the author, Charlotte Perkins Gilman, writes about a struggling mentally ill woman, named Jane, trying to work through her individuality and her own depression. This story is centered around her bedroom, her mental state, and the yellow wall-paper on the walls in her room. The reader can easily feel the pain, anguish, despair, and struggles of a woman going through a depressive state. Gilman writes about the individual succession of the woman’s mental state through the disarray of the patterned yellow wall-paper. The theme of feminism is exposed by the main characters use of language, her feelings of inferiority, mental struggles, and anger. The language of the narrator in this story is repressive to women, from the beginning and all the way to the end of the story. In the beginning of the story, the language of the narrator appears in a few ways. The ill woman is forbidden by her husband to write in her journal until she is well, to compensate for the loss of work. She feels constricted by her husband to speak freely and writes in a hidden journal. Gilman writes â€Å"I would not say it to a living soul, of course, but this is dead paper and a great relief to my mind† (808). Sad and true, but she doesn’t feel that she can tell her husband how she really feels and â€Å"the only safe language is dead language† (Theichler 61). The language of male judgment and control is predominant in the beginning of the story too. Her husband and brother both are physicians, diagnose her with a nervous condition, and both believe she will be fine with medicine and rest. The men in her life believe she should no t work, and they emphasize that she â€Å"take phosphates or phosphites--whichever it is--and tonics, and journeys,... ...the wall-paper torn from the wall, and he finds the woman creeping about the room, and faints. The narrator declares, â€Å"I’ve got out at last,† said I, â€Å"in spite of you and Jane! And I’ve pulled off most of the paper, so you can’t put me back† (Gilman 819). The narrator finally wins the battle of escaping her imprisonment of John the controlling husband. Jane is finally free of her depression and of her husband’s dominance. It temporarily cost her, her sanity to the point where images were being projected from the yellow wall-paper. The paper was a part of Jane’s neurosis, but also crept into the entire household. In order to cope with the madness Jane found her inner self is an image of a creeping woman trying to escape the patterned wall-paper. In order to escape her suppression, Jane immersed herself further into her insanity to become sane once again.

Thursday, July 18, 2019

Exception to Rule of Law Article 14

ExceptionToRuleOFLaw The above rule   of equality is however not an absolute rule and there are   number exception to it v  Ã¢â‚¬ËœEquality of Law’ does not mean the power of the private citizens are the same as the power of the public officials. Thus a police officer has the power to arrest you while no other private person has this power. This is not violation of rule of law. But rule of law does require that these powers should be clearly defined by law and that abuse of authority   by public officers must be punished by ordinary courts.The rule of law does not prevent certain class of persons   being subject to special rules. Thus members of   armed forces are controlled by military rules. Similarly medical practitioners are controlled by medicalcouncilofIndia Certain members of society are governed by special rules in their profession i. e. lawyers, doctors, nurses, members of armed forces and police. Such classes of people are treated differentlyfromordinaryc itizens. Article 14 Permits Classification But Prohibits Class Legislation The equal protection of laws guaranteed by Article 14 does not mean that all laws must be general in character.It does not mean that the same laws should apply to all persons. It does not attainment or circumstances in the same position. The varying needs of different classes of persons often requires separate treatment. From the vary nature of society there should be different laws in different places and the legitimate controls the policy and enacts laws in the best interest of the safety and security of the state. In fact identical treatment in unequal circumstances would amount to inequality. So a reasonable classification is only not permitted but is necessary if society is to progress.Thus what Article 14 forbids is class-legislation but it does not forbid reasonable classification. The classification however must not be â€Å"arbitrary ,artificial or evasive† but must be based on some real and s ubstantial bearing a just and reasonable relation to the object sought to be achieved by the legislation. Article 14 applies where equals are treated differently without any reasonable basis. But where equals and unequals are treated differently, Article 14 does not apply. Class legislation   is that which makes an improper discrimination by conferring particular privileges upon a lass of   persons   arbitrarily selected from a large number of persons all of whom stand in the same relation to the privilege granted that between whom and the persons not so favored no reasonable distinction or substantial difference can be found justifying the inclusion of one and the exclusion of the other from such privilege. TestOfReasonableClassification While Article 14 frobids class legislation it does not forbid reasonable classification of persons, objects, and transactions by the legislature for the purpose of achieving specific ends.But classification must not be â€Å"arbitrary ,artif icial or evasive†. It must always rest upon some real upon some real and substantial distinction bearing a just and reasonable relation to the object sought to be achieved by the legislation. Classification to be reasonable must fulfil the following two conditions Firstly the classification must be founded on the intelligible differentia which distinguishes persons or thing that are grouped together from others left out of the group Secondly the differentia must have a rational relation to the object sought to be achieved by the act.The differentia which is the basis of the classification   and the object of the act are two distinct things. What is   necessary is that there must be nexus between the basis of classification and the object of the act which makes the classification. It is only when there is no reasonable basis for a classification that legislation making such   classification may be declared discriminatory. Thus the legislature may fix the age at which pers ons shall be deemed competent to contract between themselves but no one will claim that competency.No contract can   be made to depend upon the stature or colour of the hair. Such a classificationwillbearbitrary. The true meaning and scope of Article 14 have been explained in a number of cases  by the supreme court. In view of this the propositions laid down in Damia case still hold good governing a valid classificationandareasfollows. 1. A law may be constitutional even though it relates to a single individual if on account of some special circumstances or reasons applicable to him and not applicable to others, that single individual may be treated as a class y itself 2. There is always presumption in favour of the constitutionality of a statute and the burden is upon him who attacks it to show that there has been a clear transgression of constitutional principles. 3. The presumption may be rebutted in certain cases by showing that on the fact   of the statue, there is no cla ssification and no difference peculiar to any individual or class   and not applicable to any other individual or class, and yet the law hits only a particular individual or class 4.It must be   assumed that Legislature correctly understand and appreciates the need of its own people that its law are directed to problem made manifest by experience and that its discrimination are based on adequategrounds 5. In order to sustain the presumption of constitutionality the court may take into consideration maters of common knowledge, matters of report, the history of the times and may assume every state of facts which can be conceived existing at the time of the legislation. 6. Thus the legislation is free to recognize degrees of harm and may confine its restriction to those cases where the need is deemed to be the clearest. . While good faith and knowledge of the existing conditions on the part of a legislature are to be presumed, if there is nothing on the face of the law or the surro unding circumstances brought to the notice of the court on which the classification may reasonable be regarded as based, the presumption of constitutionality cannot be carried to extent always that there must be some undisclosed and unknown   reason for subjecting certain individuals or corporation to be hostile or discriminating legislation 8. The classification may be made on different bases e. . geographical or according to object or occupation or the like. 9. The classification made by the legislature need not be scientifically perfect or logically complete. Mathematical nicety and perfect equality are not required. Equality before the law does not require mathematical equality of all persons in all circumstances. Equal treatment does not mean identical treatment. Similarly not identity of treatment is enough. 10. There can be discrimination both in the substantive as well as the procedural law.Article 14 applies to both. If the classification satisfies the test laid down in t he above propositions, the law will be declared constitutional. The question whether a classification is reasonable and proper and not must however, be judged more on commonsense than on legal subtitles. Cases D. S. Nakarav. UnionOfIndia The Government issued an office memorandum announcing a liberalized pension scheme for retired government servants but made it applicable to those who had retired after 31 March 1979.The supreme   court held that the fixing of the cut off date to be discriminatory as violating Article 14. The devision of pensioners into two classes on the basis of the date of retirement was not based on any rational principle because a difference of two days in the matter of retiremnt could hav a traumatic effect on the pensioner. Such a classification held to be arbitrary and unprincipled as there was no acceptable or persuasive reason in its favour. The said classification had no rational nexus with the object sought to achieved.MadhuLimayev. Supdt. TiharJailDel hi There were Indian and Europian Prisoners. Both were treated differently. Europian gets better diet. Court held that difference between Indian and   Europian prisoners in the matter of treatment and diet violates right to equality under Article 14 of Indian prisoners. They all are prisoners they must treat equally. SanaboinaSatyanarayanv. Govt. ofA. P In Andra Pradesh. They formulate a scheme for prevention of crime against women.In prisons also prisoners were classify in to two category first Prisoners guilty of crime against women and second prisoners who are not guilty of crime against women. Prisoners who are guilty of crime against women challenge the court saying that there right to equality is deprived. Court held that there is resoanble classification to achieve some objective. TamilNadu  ElectricityBoardv. Veeraswamy The employee were governed by the contributory provident fund scheme. With effect from 1-7-1986 a scheme was introduced.The question was whether the pens ion scheme ought to be applied to those who had already retired before the introduction of the pension scheme the supreme court rejected the claim. As per the rules prevalent at the time the retirees had received all their retiral benefits. If the pension scheme was made applicable to all past retirees, the resulting financial burden would be Rs200 crore which would be beyond the capacity of employer. The reason given for introducing the scheme was financial constraint- a valid ground.The court held that retired employees and those who were in employment on 1-7-1986 cant be treated alike as they do not belong to one class. Te workmen who had retired and received all the benefits under the contributory provident fund scheme cease to be employees of the applellant   board w. e. f. the date of their retirement. They form a separate   class. Thus there was no illegality in introducing the pension scheme and   not making it applicable retrospectively to those who hadretiredbeforeth edate. ConclusionWhat article 14 forbids is discrimination by law that is treating persons similarly circumstanced differently and treating those not similarly circumstanced in the same way or as has been pithily put treating equals as unequals   and unequals as equals. Article 14 prohibits hostile classification by law and isdirectedagainstdiscriminatoryclasslegislation. A legislature for the purpose of dealing with the complex problem that arise out of an infinite variety of human relations cannot but proceed on some sort of selection or classification of persons upon whom the legislationistooperate.Its is well settled that Article 14 frobid classification for the purpose of legislation. Its is equally well settled that in order to meet the test of Article 14 (i)  classification must be based on intelligible differentia which distinguishes persons or things that are grouped together from those that are left out of group and  (ii)  the differentia must have a rational nexus to the objects sought to be achieved by the executive or legislative action under challenge. Article 14 contains a guarantee of equality before law to all persons and protection to them against discrimination by law. It forbids class legislation.

Wednesday, July 17, 2019

What Are the Different Forms of Literature?

Literature is a form of expression. It is an expression of ones feeling, ideas, emotions, personal see and imagination. It conveys through a piece of musical composition that slew be determine in the plant of art, especially, novels, plays and poems. It is divided up into two fancied and non-fictional lits. Fictional belles-lettres is based on im geezerhoodry composition than reality. It provides information, education and delight to the readers.Non-fictional literature is based on reality. It denotes close to the facts, real places, real publications and character. The world of literature suggests an art form. Works of literature particularly represent a genre. Literature discharge be varied from one times to another generation. Great literatures transform the adult male race who reads it towards the man who wrote it. The life of human and disposition is explored in the way of literature. The good literature has emotional component, the element of imagination and fancy, the element of composition and style.Literature is an expression of life. It is the mans record of thoughts and emotion. It is characterized by permanent qualities. Every enceinte work comes from an specimen person, to know his ideal record we should read his literature. Literature negotiation near the ideals of sight, love, faith, duty and friendship. Literature can be classified into novel, short account and childs plays.The concept of literature varied over time. British literature was considered one of the virtually(prenominal) widespread literatures in the world. This was the period, which faced scads of cunnings and increments in the England. All the phylogenys were influenced by the authors and imitated in their own works. thither was in addition a immense development in British literature. England flourished from the year 800 BC. British literature includes the works of old position, middle slope and fresh side of meat each denoted different perio ds.The most authorised events in England were the Germanic invasions. Germanic was followed by Angles and Saxons. Angles and Saxons were established in various parts of the Britain. British literature states or so the human and of its experience. It describes about the difficulty of achieving the community. parking lot peoples problems were reflected in the periodicals and newspapers.Humanism became the most important in the life of intellectuals and in the English literature. It was the fundamental quality found in the people of the renaissance period. British literature was bound up with diachronic shifts of British identity. The most important historical event was the Hundred Years war, the Black Death this do many writers to write about it. many an(prenominal) people were back up to translate Latin works into English. English were recorded in chronicles this was the first historical record.English was wide spread all over the demesne of England. By the year 1300 English was apply by all classes of people. The most jet goal of the poet was to make English to a spaciouser extent than flexible. During the fifteenth century English lyric attained the modern form. Poetry was more essential in the seventh and 8th century of England. Poetic talents were highly valued in the English literature. Heroic couplet, lay and sonnets were some of the important thing introduced in the English literature.This make the poetry writing even more effectiveness in the literature. The prose of old English has and the English soil and not the Germanic origins. There was a rise in pietism play in the fourteenth century. It teaches people about morals and values of human lives. The Canterbury Tales was one of the famous works of Chaucer which reflects the fellowship of England and the real characters who lived in the society.The most strange thing in England was the invention of stamp press by Caxton in 1476. The invention made a huge development that all the boo ks in the manuscript were changed into printed books. It encouraged writings of all kinds of works and to a fault improved the standardization of English language. The age reason can be divided into three The Restoration come along, The Augustan come along and The Age of Johnson.There was a great development in scientific inventions akin navigation, shipbuilding and discoveries of sea route. Queen Elizabeth Age was considered one of the fruitful periods of English history. She made a lot of developments in English history. The Elizabethan literature reflects the new nationalism. some(prenominal) new genres, themes, ideas were introduced in English literature. Elizabethan literature commonly influenced self-confident and about the plumping of nation powers and increasing the wealth.In the sixteenth and seventeenth century drama was flourished in England in the works of university wits. Jacobean drama started with the drama including the Shakespeares plays. Drama continued to ex pand until the theaters were closed. Novels were popular in the Britain. The novels were considered not only the form of entertainment but also means of analyzing and offering solutions social and governmental problems.The century was ended with gothic novels. The development of poetry, novels and drama attained a great height. It was influenced by the pupil because of the humanism, morality and the historical truth which arouses interest towards the people.