Reflective Essay - 1072 Words

Enterprise and Business Development BABS Year 2 21023656 Reflective Essay With reference to appropriate academic sources compare and contrast your own personality and characteristics to those found in entrepreneurs. I became interested earlier on my life in entrepreneurship when I started up a new boutique back in my home country Sudan, selling ladies Fashions that was imported from various countries including Turkey, Lebanon and Egypt, I was very interested in the way Egyptians friends started this business while we were studying at college and the two friends eventually left college after the first year of study to work full time for them self. Which made me think of doing the same, I have looked at the question what†¦show more content†¦A very important factor that misunderstood by most people is the value of achievement over money, most people think that Entrepreneur are only motivated by money, on the contrary keeping score which is a determined factor in the competiveness of the character is more important to an Entrepreneur than making the money and money is happen to be a very nice by –product of the process according to many. Lastly another important factor is future ordination and creative tendency, mostly they dream big and then formulate plans to change these dreams into realities by using their well-defined sense of searching for opportunities, they tend to be imaginative and innovative and versatile and curious also they have lots of ideas, they are also very intuitive and guess well. My personal score of 9 out of 12 suggest that I can do very well as an entrepreneur. In summery my test result which includes high score of 100% in the need for achievement and 83% for the need for autonomy and independence, 75% score for creative tendency, 100% score for the tendency to take moderate and calculated risk and most importantly a score of 92% in Drive and determination, suggest that I have a very positive and good chance to repeat my previous successful early entrepreneur experience, yet itShow MoreRelatedReflective Essay : Reflective Self Essay1406 Words   |  6 Pages Reflective Self-Analysis Essay My first semester as an exchange student, I decided to take a composition 1 class to improve my English skills. Before I came to America, I thought I was advanced in English and I was so confident to speak it. I wasn’t afraid to take this class because of my confidence to get good grades, although I never had written any essays in English ever in my life. On the first day of class, my confidence was crumbled and I could feel that my English skills were weak when IRead MoreReflective Letter : Reflective Essay807 Words   |  4 Pages Review essay reflective letter The research essay is one of the hardest essays I have to write this semester, the difficult part is to generate ideas and factual information to support our ideas. Over the pass week we have been working on the review essay as a team together and I got to say the essay are much harder than I thought it would be. We able to pick our own subject and write about it. The main goal is to inform the reader to take a look further at the subject using non-bias, scholarlyRead MoreReflective Essay1530 Words   |  7 PagesReflective Practice Reid (1994) Gibbs Reflective Cycle What happened? (description) What would you do if it happened again? (action plan) What were you thinking/feeling? (feeling) What alternatives did you have? (conclusion) How can you make sense of what happened? (analysis) What was good/bad about the experience? (evaluation) Reflectivity The circular process by which our thoughts affect our actions, which affect the situation we are dealing with and therefore after feedback through the reactionsRead MoreReflective Essay767 Words   |  4 PagesHow to write a reflective essay by Shadi Farid A reflective essay is essentially an essay designed to emulate past experiences or occurrences in writing form. Most reflective essays are to show the reader changes and evolutions of yourself or certain aspects about yourself, so there is a constant change of tenses during the essay between past and present. During this essay I will be describing the most important parts of writing a reflective essay and all the key elements that should be includedRead MoreReflective Essay1409 Words   |  6 Pagesmy essays were about summarizing a chapter from a book or writing a short story. There was no set length it had to be and there were not any specifics to focus on such as to focus on a strong introduction or to focus on being organized when writing. The essays that I wrote in high school were just for a quick grade or to help out our grade. I did not really have that much experience in writing essays. In the past semester I have grown more as a writer than I have in the past years. My ess ays haveRead MoreReflective Essay2215 Words   |  9 PagesReflective Essay This essay aims to critically review my strengths and weaknesses as a self-regulated learner, in relation to key skills which demonstrate my ability to use reflective practice. Also, the essay will identify and implement the learning skills required to complete the modules in Year 2 of the programme. It will produce and make use of individual learning plans that reflect how I could improve upon my interpersonal skills and implement a personal development plan. Furthermore, a demonstrationRead MoreReflective Models Used by Nurses Essay891 Words   |  4 PagesReflective Practice Introduction: Reflection its self is looking into personal thoughts and actions. For nurses this would mean looking at how they performed a particular task taking into consideration their interaction with their colleagues and other members of staff, patients and in some cases relatives This then enables the nurse to assess their actions and thought processes. There are various frameworks of reflection that one could choose and the examples used for this workRead MoreMy Writing : The Reflective Essay Essay1666 Words   |  7 PagesThe Reflective Essay Writing has been one of my favorite hobbies since I was in high school, so I used to spend many hours to writing in my daily journals in Vietnamese. However, when I came to America, I felt more difficult to write and express my thoughts in English because I did not know much vocabularies and lacking grammatical knowledge. Then, I decided to go back to school to improve my writing skills because I recognize the significance of writing in my everyday lives. As a college studentRead MoreReflective Essay Writing708 Words   |  3 PagesImagine writing a ten-page essay on something you feel very strongly about, then being told you have to reduce the size of your essay to only two pages. While this may seem like an easy task, I have learned from experience that while writing is difficult, taking away from my writing is much more complicated. I have spent hours writing, my brain is tired, but I read my completed project, and am proud of what I have accomplished. Then, out of nowhere, I rea lize that I am only allowed two pages outRead MoreReflective Essay : Writing Skills945 Words   |  4 PagesReflective Essay This fall semester in ESL 91has been pretty interesting, and so far successful. The main object of this semester was to improve our essay writing. We were taught various lab techniques that helped us to improve our English writing skills, such as using appropriate verb tense and how to write a research paper with a works cited. Through my work on the research paper I have learned how to write in an academic style, how to find appropriate sources from an academic database, and how

Carrie Shuey. Mrs. Voshell. Honors English 10. 6 January

Carrie Shuey Mrs. Voshell Honors English 10 6 January 2016 The Importance of The Scarlet Letter There are many important elements of the book, The Scarlet Letter, but the five most important scenes start with Hester being set free from prison with Pearl. Then the second scene is Roger Chillingworth, Hester’s husband, coming to town to seek revenge. The next is the scene where the governor threatens to take Pearl away from Hester. The fourth is Hester removes the letter off her chest in the woods. So, the last scene is Dimmesdale reveals his sin on the scaffold to the entire town. All of these significant scenes in the book helped show the moral of the story, which is to be who you are, be true to yourself, and show it to others. So, the†¦show more content†¦He was called for, because he was smart at this time and was able to help little Pearl become healthy again. While they are all together in the jail he apologizes to Hester for keeping her away from her youth. In this conversation he also vows to find out Pearl’s fa ther and acquire revenge on him. Chillingworth coming to Boston is important, because eventually throughout the book he is portrayed as a symbol of sin, evil, and revenge. He is shown as this symbol, because after coming across Dimmesdale as Pearl’s father he seeks revenge, but purposely tries to destroy another human’s life. This sin is greater than any other in the book, even compared to Hester and Dimmesdale’s. Another important scene in the book is when the governor makes the threat of removing Pearl from Hester. One reason that convinces the governor to take Pearl away is she says in the novel, â€Å"I had not been made at all, but had been plucked from the bush of wild roses that grew by the prison-door† (Hawthorne 123). This makes the governor even more suspicious of Hester being able to care well for Pearl as a mother. Although Hester responds to the governor’s reaction by saying she’ll die before she gives up Pearl. This response from Hester is important, because it shows how much she cares about Pearl and her well-being. Also, Dimmesdale speaks in Hester’s behalf â€Å"God gave her the child, and gave her, too, an instinctive knowledge of its nature and requirements†¦Ã¢â‚¬  (Hawthorne 125).

America and Muslims Free Essays

Undoubtedly, the relationship between America and the Islam world has been on the wane. This continues to worsen with claims that anti terror agents are spreading a stereotype that targets Muslims especially of Arab origin. The relationship that America has with the Middle Eastern countries has changed rapidly and is now characterized by mutual acrimony and suspicion. We will write a custom essay sample on America and Muslims or any similar topic only for you Order Now With the coming in of the newly elected president, Barrack Obama and with a promise of revamping Americas foreign policy is being viewed with a glimmer of hope and renewed ties with the Muslim world, indeed this is the message communicated to the world by the recent visit to Turkey. With the war on terror still on, a significant proportion of Americans believe that extending an olive branch towards the Muslim countries is the wrong approach, instead, they belief that he should carry on with Bush policies and eliminate terrorism through force. However, this paper maintains that to change the prevalent perception that the that the world has with the United States and also to erase suspicions over the blanket condemnation with Islam, America needs to re-initiate foreign ties and extend an olive branch to the Muslim world. The hostility characterizing the relationship between America and Muslim can be traced to the events of the September 11, 2001 attack. It is important to recognize that the 2001 terrorist attack was a big blow to the United States and hit at the core of its emotions and continues to evoke anger to date. With this being the worst atrocity ever meted out on Americans in their own soil, it was bound to evoke all manner of responses both from the public and the ruling elite. The fact that the attack was masterminded and executed by the al Qaeda, a, Muslim extremist group was possible to evoke anti Islam sentiments amongst the Americans. This ushered an era of suspicion and poor relations between Islam and America. This situation was ultimately compounded by the response and the policies of President Bush. Bush responded with a decisive precision that has become a characteristic of America’s response to perceived aggression from outside. His policies and approach to attack the core of terrorism was interpreted to mean that he was out to attack Muslims (Rabasa et al 43). It has to be pointed out that after the onset of the attack, many Muslim leaders came out publicly to condemn the attack, â€Å"many Muslim leaders abroad were as keen to distance themselves from the terrorism of September 11 as were Muslim leaders in the United States. † (Crockatt 74) With the exception of Iraq, majority of Islam states also condemned the attack. In his congressional address, Bush reiterated his stand on terrorism maintaining that he did not share in the perception that Islam was fuelling terrorism. However, the situation on the ground and indeed at the international politics coupled with the war against terrorism was different, the fateful events of the 9/11 created tensions not only in America but internationally, â€Å"Muslim feel that even though they had nothing to do with those involved with terrorism, they are being targeted and profiled by government agencies. † (Khan 57) Bush’s policies and actions did nothing to change this but on the contrary reinforced it, his clarions call of you are either with the terrorists or against us meant there was no middle ground and was lumping Muslims together with the terrorists. His concentration on the Middle East as the base to fight terrorism also was an indication that he believed the Middle East, the epicenter of Islam, was behind terrorism and this is the main perception held by many Americans today. Cenap Cakmak Zaman in his article titled: What does Obama’s visit say about future Turkish-American relations? , he has examined this relationship, looking at how the recent visit to turkey by Obama will change the perception in the Muslim world. Obama is faced with an uphill task of changing this perception and also rooting it out terrorism. His popularity and positive ratings world wide lies on his message of hope and change, the change we need clarion call may have been intended for domestic affairs in Washington but the position of the United States as a global leader means that it has a huge stake in global politics. His change message hence has to be duplicated internationally and in the Middle East is where it should commence. As Cakmak maintains, â€Å"the damage done by George W. Bush to American foreign policy was extensive. Reliance on a political design similar to the Bush style would surely make the damage irreparable and US foreign policy unsustainable†. The recent Obama’s visit to Turkey can be said to be well thought out and indeed timely. The Obama’s administration in its bid to woo Muslims into the mainstream should start with Turkey because of two reasons. Geopolitically, Turkey lies in one of the most important location, bordering Iraq and also having its foot in Europe. Turkey is both crucial to the advancement of Obama’s policies in the Middle East and also in NATO. Cakmak has appreciated this by maintaining that â€Å"Obama’s administration appreciates how Turkey is indispensable in its Middle Eastern policies and actions. † Core logic behind establishing good ties with Turkey lies in the fact that it is comprised of a majority Muslims. Although secular by nature, Turkey has a huge Muslim population. Acceptance of America amongst the Turkish leadership, which has been vocal in its criticism of Bush’s reign, will go along way in thawing the existing tension and impasse with the Muslim world (Journal of Turkish Weekly). Obamas current approach represents a radical shift from the Bush’s administration which failed to recognize the strategic importance of Turkey. It is important to point out that although Turkey is crucial if easing tension with Muslims is to be achieved, it may not necessarily be an authority in the region. Due to its secularism and westernization, Turkey is not fully regarded as an Islamic state, despite its huge Islamic population. However, the recent visit may work in Obama’s favor and install Turkey as a regional leader. A prudent analysis of this visit indicates that it meant to provide a new thinking and goes a long way in reassuring Muslims world wide of the United States commitment towards re-establishing the much needed good relations with Muslims. It re-emphasizes the need for multilateral approach to global problems and might provide the needed impetus towards the fight against terrorism. A continuation of Bush’s policies will be counterproductive as it was the cause of the existing tension. For his administration to emerge credible, it must denounce unilateral approach that characterized Bush’s administration. In this way, America will be seen as working with the Muslims but not against them. Works Cited Crockatt, Richard. After 9/11: cultural dimensions of American global power. Routledge, 2007, 74 Khan, Arshad. Islam, Muslims, and America: understanding the basis of their conflict. Algora Publishing, 2003, 57 Rabasa A. , Benard C. , Chalk P. , Fair C. The Muslim world after 9/11. Rand Corporation, 2004, 43 USAK Experts and Researchers Assessed Obama’s Visit to Turkey. Journal of Turkish Weekly. 8 April 2009. Retrieved on April 26, 2009 from http://www. turkishweekly. net/news/71215/usak-experts-and-researchers- assessed-obama-39-s-visit-to-turkey. html Zaman, Cakmak. What does Obama’s visit say about future Turkish-American relations? New York community media alliance. 9 April 2009. Retrieved on April 26, 2009 from http://www. indypressny. org/nycma/voices/368/editorials/editorials_2/ How to cite America and Muslims, Papers

Cypop 30 free essay sample

Support the creativity of children and young people 1. 1 Explain evidence, approaches and theories about the benefits of creativity for the well being of children and young people. Ofsted have evidence about creative partnerships and the benefits of creativity for the well being of children and young people. They praised creative partnerships in 2006 for helping to improve pupil’s personal and social skills. It also gave the teachers, school leaders and creative practitioners more positive attitudes. The program changed pupil’s attitudes and behavior, and the demonstration of creativity approaches to their work. Howard Gardner’s theory talked about multiple intelligences which include linguistic, logical mathematical, musical, spatial, naturalist and bodily – kinesthetic intelligence. He believed that people only seem to be creative in one or two domains or areas rather than genuinely creative. This is why children benefit better and more positively by encouraging them to be more creative in everything they do. We will write a custom essay sample on Cypop 30 or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Reggio Approach believes that children are driven by curiosity and imagination. Reggio considers early infancy to be a distinct developmental phase in which children demonstrate an extraordinary curiosity about the world. The expressive arts as a vehicle for learning are of central importance in then Reggio Approach. Children are inherently expressive and creative and use their imagination to explore and understand the world they live in. Reggio believes focus can be on the process of learning not the end product. 1. 2 Identify the potential benefits of different types of creative activity Everything in a preschool for a child to play with will help them learn and develop different skills. Example: role play will help with their personal, social and emotional development. Role play can be solitary, group and cerebral. All the different costumes help them learn about the world and different cultures. Play dough is sedentary and shared and helps children with their communication, fine motor skills and team work. They get to use their imagination and create anything they desire. Puzzles can be solitary or shared but are very cerebral. It can help children with their problem solving and their mathematical development. It will also help with their understanding of the world depending on what the puzzle is about. . 3 Explain the difference between formal and informal activity Informal is when an activity is not structured. It lets the children use their imagination freely and is a lot more relaxed. Formal is when an activity is structured and the children get told what they must draw which can also help with their social skills. It is important for the children to experience both of these types of activity as it will help them learn and develop their unders tanding of the world. Reference: http://www. creative-partnerships. com/research-impact

A Look at Karl Marxs Alienation free essay sample

A critical examination of Karl Marxs theory of alienation. In this essay the author goes head to head with Karl Marxs view of alienation. The contradictions which Marx makes on alienation of labor are pointed out and used to figure out what conception of the human essence Marx uses to rest his theory on. The author points out flaws in Marxs essay and offers alternative solutions. `Karl Marks who lived between 1818 and 1883 wrote the Estrange Labor manuscript in 1844. Being only 26 years of age he challenges the works of the great philosopher Hegel. In his manuscript he considered himself to be a young Hegelian philosopher. Marx explains his beliefs on what he believes to be the key elements of estranged labor, mainly alienation from nature, alienation from product of labor, alienation from the activity of labor, and alienation from species. Hegel believed that trough the use of labor to create objects we could satisfy our bodily needs. We will write a custom essay sample on A Look at Karl Marxs Alienation or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He believed that our reason allowed for criticism to improve upon the objects, which allowed the mind to evolve toward pure reason and ultimately freedom. Hegel also noted that freedom was the essence of freedom. Marx does not completely agree with Hegel because he felt his theory was too abstract and ignored important concepts of social organization for production. Marx believes that philosophy in the past had mystified the real contradictions of human existence.`

Dynastic Mayan Rulers of Palenque

Dynastic Mayan Rulers of Palenque Palenque is a Maya civilization site located in the state of Chiapas, in Mexico. Occupied between about CE 200-800, Palenques heyday was under Pakal the Great [ruled CE 615-683], one of the most powerful kings of central America in Late Classic times. The rulers of Palenque were called the Holy Lord of Toktahn or Holy Lord of Baakal, and among the king list are several legendary leaders, including Snake Spine and Cha Ruler I. Snake Spine, if he was a real person, lived when the Olmec civilization ruled, and traded extensively into much of what is today considered the Maya region. The very first named ruler of Palenque is GI, the First Father, said to have been born 3122 BCE, and the Ancestral Goddess said to have been born 3121 BCE. The dynastic rulers of Palenque begin with Bahlum-Kuk or Kuk Balahm, the Quetzal Jaguar, who took the throne of Palenque in 431 CE. U-Kix-Chan (Snake Spine or O Pop) 967 BCECha Ruler I (Caspar) 252 BCEKuk Bahlam (Quetzal Jaguar) CE 431-435Cha Ruler (II) (Caspar II) 435-487Butzaj Sak Chihk (Manik) 487-501Ahkal Mo Nahb I (Lord Chaac or Chaacal I) 501-529Kan Joy Chitam (Kan Xul I), 529-565Ahkal Mo Nahb II (chaacal II, Akul Ah Nab II) 565-570Kan Bahlam (Chan Bahlum I, Kan-Balam I) 572-583Ix Yohl Iknal (Lady Kan, Lady Kanal Ikal) 583-604Ajen Yohl Mat (Aahc-Kan, Ac-Kan, Ah Kan) 605-612Janab Pakal (Pacal I) 612-612Muwaan Mat (Lady Beastie) 612-615Kinich Janab Pakal (Lord Shield, Pacal, Pakal) 615-683Kinich Kan Bahlam (Snake jaguar, Chan Bahlum), 684-702Kinich Kan Joy Chitam (Lord Hok, Kan Xul, Kan Xul II), 702-722Kinich Ahkal Mo Nahb (Chaacal III, Ah Kul Ah Nab III), 722-?Upakal Kinich Janab Pakal ?-?Kinich Kan Bahlam II ?-?Kinich Kuk Bahlam (Lord Kuk, Bahlum Kuk) 764-? Source: Robinson, Merle Green. 2002. Palenque (Chiapas, Mexico). pp 572-577 in Archaeology of Ancient Mexico and Central America: An Encyclopedia, Susan Toby Evans and David L. Webster, eds. Garland Publishing, Inc. New York. Stuart, David and George Stuart. 2008. Palenque: Eternal City of the Maya. Thames and Hudson.

Developing individuals and teams ( CMI Level 3 Diploma) Assignment

Developing individuals and teams ( CMI Level 3 Diploma) - Assignment Example I believe that factors such as a clear communication of the objective to team members, frequent communication between team members, knowledge sharing, willingness to help each other, a high degree of engagement of team members with the team objective and able leadership contribute to the effectiveness of the team. Absence of these factors can make a team ineffective. Question 3 I believe that working as a team increases the probability of success and chances of achieving project objectives. Cross-functional knowledge sharing between team members increases the overall competency of a team. Working as a team creates the scope for team members to share knowledge through interactive communication and a diversity of ideas increases the level of creativity within the team. Every team member has a distinct competency and skill level and combinations of such team members creates the scope for the team to sail through a turbulent environment. ... I have successfully operated my role of a team coordinator while working with different teams, and I believe that my ability to adapt in difficult conditions has significantly helped me in such context. There were no such occasions while I was asked to work outside of your preferred role; hence it is not possible for me to answer these questions. Question 5 I believe a good team player should have the characteristics such as: 1) ability to respect other team members because without respecting opinions of other team members, it would not be able to trust the capacity of other team members, which can destroy the team objectives in the contingent period; 2) ability to coordinate with team members in fulfilling the project objectives because lack of coordination between team members can slow down the pace of project completion; and 3) ability to follow orders without asking unnecessary questions to authority because renouncing the direction of authority would increase disruption in the t eam. Question 6 In my team, a situational leadership model was followed and each of us had the chance to show leadership skills during the contingent period by exposing our skill set. Working in a democratic environment and encouraging team members to make decisions in the contingent period was the major strength of the situational leadership model. But, in some cases, absence of a particular leader had created chaos of ideas among team members. Part 2 Answer 1 Fitzsimons, James and Denyer (2011) and Pearce and Manz (2005) defined leadership as the ability of individuals to influence the thinking process of others and also move others in the direction of the very individual. Every institution needs good

Share Price Prediction and Analysis Essay Example | Topics and Well Written Essays - 1500 words

Share Price Prediction and Analysis - Essay Example The following is a critical review of such literature. In addition, the discussion applies a synthesis of two approaches/models identified to predict the share prices for Tesco Plc from the publications of the firm’s financial statements for 2008 and 2009. Lastly, this discussion attempts to test the approach by comparing these two sets of predictions with actual share prices. A concluding remark, which comments on the results, winds up the paper. Approaches/Models for Predicting Share Prices In short-term or medium-term, different models or approaches are used in predicting the future prices of shares of various companies. Share prices of companies may take different forms such as linear, horizontal, cyclic, or seasonal as influenced by prevailing market and environmental factors (Hassan, et al., 2007). Due to lack of prediction methods that provide least prediction error, investors tend to apply numerous methods thereby comparing their results in a bid to finding the best mo del or approach to use (Chen, et al., 2003). ... Artificial Neural Network (ANN) is a share price prediction method that is commonly used. For many years, ANN has been developed and restructured in order to provide efficient and effective performances on predicting share prices of firms in a stock exchange for purposes of investment (Tom, et al, 2000). Nonetheless, most predictors used single dosage of ANN (Kim and Shin, 2007). Application of single dosage in predicting share prices rarely provides an opportunity to discover the decision rule that the model uses while making the predictions (Hassan, et al, 2007). Artificial Neural Network is a share price prediction model or approach, which is created through stimulation of biological central nervous system of investors or predictors (Swales and Yoon, 2002). One of the reasons explaining its extensive application is the ability to predict share prices from large databases (Olson and Mossman, 2003). The idea of back-propagation algorithm is the basis of Artificial Neural Network in predicting share prices of firms. ANN back propagation function is usually represented by the following function: Where, xi is the sum of inputs, which is multiplied by their respective weights wji; Aj is the predicted share value under the ANN model; and n is the end period in which the valuation is carried out. Decision tree (DT) model on the other hand is a data mining model or approach used in predicting or forecasting share prices within a stock exchange market. One of the reasons for its extensive application is the fact that DT has an excellent ability and capability of describing cause as well as effect relationships of various stock prices. From the concepts or application of DT, investors are

Value chain Essay Example | Topics and Well Written Essays - 500 words

Value chain - Essay Example This paper discusses the core competencies of Google and how they provided the company with a competitive advantage in a market that was undefined, undifferentiated and had enormous number of potential competitors. Core Competencies are those capabilities or products of the organization that form the central base of its operations, or on which the organization can add on or build further its products or services (Campbell and Luchs, ). It is that set of capabilities that are central to the organization and that form the inner platform on which it can build the business further. In the case of Google, its core competency is the ‘Internet Search’ ability. ‘Internet Search’ is not only the basic format for Google on which the multi-billion dollar organization initially started, but, it also forms a core part of its additional business operations like Google AdWords, Google AdSense, Google Applications and other innovative business models that Google has developed overtime. The Internet search capacity is based on accuracy, credibility and speed at which Google is able to deliver its search results – and its ability to do so better than its competitors makes it the favourite search engine among the customers and determines the business revenues that it can generate on add business like AdWords, AdSense etc. Distinct Competencies is a related concept to core competency, and it again means a set of distinct capabilities that make the organization differentiated and better at doing things than its competitors. In the case of Google, its distinct competencies that underpin its Search Engine operations are its technology, its highly trained and creative workforce, and its innovative and creative approach to making Internet search quicker and accurate and its commitment to balancing ethics and personal freedom in its online operations. A firm is said to have a competitive if it is able to

The Theory Of Mcdonaldization Commerce Essay

The Theory Of Mcdonaldization Commerce Essay McDonaldization is the process by which the principles of the fast food industry have come to dominate an increasing number of organizations in modern society. This concept is the central thesis of The McDonaldization of Society 5, a book by George Ritzer. George Ritzer is a highly revered sociologist famous for his works exploring the effect of McDonalization on society. While the effects of McDonaldization can be seen all around us, people disagree on whether they are good or bad. Although McDonaldization has pros and cons, I believe that the positive effects that it has had on society outweigh the negative effects. The theory of Mcdonaldization identifies four primary principles which govern the actions of McDonaldized organizations; efficiency, calculability, predictability, and control. Efficiency refers to an organizations ability to perform its various functions as quickly, and for the lowest cost, as possible. Some examples of organizations attempts to increase efficiency include ATMs, self-checkout stands at the grocery store, and fast food drive-thru windows. Although efficiency is often advertised as a benefit to the consumer, and sometimes is, it can lead to several drawbacks. ATMs and self-checkout stands can take longer than traditional systems and force customers to perform work that was originally performed for them. Calculability refers to the element of McDonaldization by which everything in an organization is quantifiable. This often leads to quantity as a replacement for quality. This can be seen in fast food commercials which focus on the large size and small cost of hamburgers instead of the taste. It also has ties to efficiency (it is easier to identify efficient or inefficient processes if they are quantifiable) and predictability. Predictability is the process by which organizations eliminate any unexpected or unwanted outcomes, as well as any surprise or variability at all, in products and services. An example of this is that any mall in a given geographical region generally has the same shops and a similar layout as compared with any other mall in the given region. The final principle of McDonaldized organizations is control. This largely refers to the control of humans through nonhuman technologies. Nonhuman technologies are technologies, such as barcode scanners, computers, or even rules and regulations, which remove human variability from processes and control people. Obviously this has a strong connection to predictability as well (Ritzer, 2008). What different perspectives can we use to analyze McDonaldization? In the book Reframing Organizations: Artistry, Choice, and Leadership, the authors, Lee G. Bolman and Terrence E. Deal, suggest using frames to analyze the effects of socological phenomenons, such as McDonaldization, on society. Frames are essentially different perspectives which individuals can use to interpret situations, make judgements, analyze organizations, ect. The author suggests four frames: the structutal frame, human resource frame, symbolic frame, and the political frame. I feel that the structural, human resource, and symbolic frame are useful in analyzing McDonaldization. The structural frame is highly goal-oriented and systematic. It focuses on tasks, facts, and logic.This is definitely the most pervasive frame used by leaders such as Ray Kroc and those at other McDonaldized institutions. The four cornerstones of McDonaldization, efficiency, predictability, calculability, and control, are a major result of this almost purely structural perspective of the organization. After all, the primary metaphor for organizations under the structural frame is that of a machine or factory. One could argue that the characteristics valued in machines or factories are the very same characteristics that culminate in the four cornerstones of McDonaldization. Furthermore, the structural perspective is heavily concerned with rules, policies and technology, another striking similarity to McDonaldization which uses stringent rules and procedures and relies on nonhuman technology to achieve its goals of predictability and efficiency (Bolman Deal, 2008). Another characteristic of McDonaldization and leaders in McDonaldized organizations which occurred to me while researching Ritzers theory is their equivalence to systemizers. Systemizers see organizations through a structural frame and rely on numbers and calculations to analyze organizations. They do not focus on the human aspect of organizations (Leavitt, 2007). I feel that McDonaldized organizations share the same perspective as systemizers and encourage the development of systemizers within themselves. Not only are employs treated in a theory X, systemizing manner but so are customers. Customers are herded in, processed, and shipped out like cattle in a slaughter house. At this point I would like to briefly discuss the selection of the term McDonaldization to explain this societal phenomenon. I understand that McDonaldization is just a term used to describe the spread of characteristics valued by many modern organizations, and I will admit it is a creative one, however McDonalds was far from the first organization to implement this very structural system focusing on factors such as efficiency, calculability, predictability, and control. Earlier figures, such as Fredrick Taylor and Henry Ford, implemented these characteristics long before Ray Kroc and McDonalds. Perhaps the title of Ritzers central concept should have been Taylorization or Fordization. The human resource frame suggests that organizations exist to fulfill the human needs of consumers and employees alike. I feel that the human resource frame by far has the weakest representation within McDonaldized organizations and the limited implementation of it which we do see is very superficial. The human resource frame sees organizations as an extended family that is concerned with people, relationships, skills, and empowerment (Bolman Deal, 2008). These elements clash with the principles of efficiency, predictability, control, and calculability so they have been all but eliminated. This is part of the reason that McDonalds tends to higher teenagers or young, uneducated people. These people are easier to control and more willingly accept the mind-numbing, repetitive tasks associated with McDonaldized jobs. If McDonalds truly did care about people we would see them treat their employees differently. There is a strong theory X approach to management in McDonaldized organizations. The principles of McDonaldized organizations lend themselves to this type of approach. I do not think that the problem is with their ultimate goals, which I would argue are efficiency and predictability, I think the problem is with their means to achieving these goals, calculability and control. Because McDonalds treats their employees in a theory X manner they must rely on calculability and control to achieve their goals (Bolman Deal, 2008). I think it is important that McDonaldized organizations reframe in order to bring some humanity back to their workplace. One suggestion I would make to help reframe these organizations is to abandon the theory X approach and move to a theory Y approach of management (Bolman Deal, 2008). By empowering employees, cultivating their skills, and using positive motivational techniques they can reach their goals without relying so heavily on control and calculability. Reductions in the amount of control and calculability would allow for more autonomy within the workplace and increased humanization. The symbolic frame looks at the importance and significance of symbols, practices, rituals, and customs of a particular organization. McDonaldized organizations have begun exploiting the symbolic frame in an attempt to persuade society that they truly are compassionate organizations. Using McDonalds as an example we can see a multitude of cultural transmitters. The Ronald McDonald House charity, Happy Meal toys, the Happy Meals themselves, Playgrounds, the Im loving it slogan, Ronald McDonald (and other characters), the golden arches, etc. can all be seen as cultural transmitters. These transmitters are designed to portray the underlying meaning and values which McDonalds wants the public to believe it embraces (Bolman Deal, 2008). The playgrounds and Ronald McDonald House charity, for instance, are meant to portray McDonalds as a carrying organization which values the wellness of your family and the communities they operate in. I believe that McDonalds exploitation of the symbolic frame goes back to their very weak application of the human resource frame. Because the ideals of the human resource frame clash so greatly with the principle of McDonaldized organizations they must portray an atmosphere of caring and compassion through alternative means. This is why they dedicate so much time to developing cultural transmitters and exploiting the symbolic frame. This poses a very serious ethical dilemma. The practice of organizations portraying values and beliefs that they do not actually hold is deceptive and dishonest. In the end it may do more damage to the organization than it does good (Bolman Deal, 2008). Although I am not going to focus on Bolman and Deals political frame, I feel that it is important to briefly mention here. People have begun realizing that McDonaldized organizations are portraying false images and the organizations have received bad press. In response, they began using political techniques to build coalitions and gain support within society. Also, I feel that McDonaldized organizations view the market place as a jungle and are fighting for their share of the scarce resources or money (Bolman Deal, 2008). Advantages and Disadvantages of McDonaldization Much of the literature on McDonaldization exclusively focuses on the negative aspects of the phenomenon and does not make a strong distinction between employees and consumer in McDonaldized systems. Authors tell the terrors of a McDonaldized death, McDonaldized systems ravaging the environment, the mind-numbing tasks involved with McDonaldized jobs, and the frustrations of attending a McDonaldized educational institution.Admittedly, even I have focused primarily on the negative aspects of McDonaldization up to this point, but what are the advantages of McDonaldization and from whose perspective? In my opinion, Ritzer and others do a very lack luster job of clearly identifying the advantages associated with McDonaldization for consumers. I am not disputing that there are disadvantages associated with McDonaldization or even saying that advantages outweigh disadvantages or vice versa. I simply feel that in order to analyze any situation effectively we must consider the pros and cons fr om all perspectives and through all frames or perspectives. Two primary advantages of McDonaldization are convience and afforadability. Modern US society is an on-the-go, fast paced environment which values convenience. I am no exception to this phenomenon. When I go to Wal-Mart I just want to get my toothpaste, or whatever item I came for, and go. I am not looking to create personal relationships with the people that serve me my food or ring up my groceries. Between my coworkers, peers at school, bosses, professors, family, friends, and my boyfriend I already feel as though I am downing in personal relationships. The ability to conveniently and quickly complete daily tasks affords me more time to do the things I care about. For instance I can even manage my own bank account or check my email in the middle of the night. This would probably not be possible without some degree of McDonaldization. Affordability is another major advantage of McDonaldization. McDonaldization has allowed regular, middle class people to afford luxuries that even the richest men could not have dreamed of many years ago. While sitting in the Coffee Bean not long ago I saw a homeless man surfing the web and playing a DVD on his portable computer. McDonaldized systems have made this possible. Many products which were once very expensive are now accessible to almost everyone in developed nations. The wealth of information offered by the internet, as well as many products and services that were likely made possible by McDonaldization, cannot be over looked or downplayed when analyzing the effects of McDonaldization on society. How can we deal with McDonaldization? Some people have described McDonaldization as a cage. The image of an iron cage represents society as a whole surrounded by a rationalization system (Ritzer, 2003). Perhaps it is because I am a product of a McDonaldized society, but I certainly would not use the metaphor of a cage to describe McDonaldization. Although the cage-like image may fit to a certain degree, it is certainly not an iron cage because escape remains an easy option for most people (Ritzer, 2003). McDonaldization only dominates our lives to the extent which we allow it to dominate our lives. I exploit McDonaldization to obtain the advantages discussed in this paper and in no way does McDonaldization take advantage of me. For this reason, I think describing McDonaldization as a cage is a narrow-minded, deceptive portrayal. That being said, I feel there are several simple steps that those who do not prefer McDonaldized systems can take to deal with McDonaldization. Consumers, especially, have a great deal of freedom with the way they handle McDonaldization. After all, the ultimate choice is theirs. If they have a high level of distain for McDonaldized organizations they can simply desist from patronizing them. In my personal opinion, the most important step is to avoid the invasion of McDonaldization into ones personal life. My own family has done things such as avoiding McDonaldized meals and outings. I think this has helped us to cultivate strong, healthy relationships in our personal lives. Employees of McDonaldized systems, on the other hand, have a very limited amount of freedom when it comes to dealing with McDonaldization. Those in managerial position can subtly resist by doing things such as employing Maslows hierarchy of needs and a theory Y management approach (Bolman Deal, 2008). Of Course this only works to the extent that their bosses allowing it to go on. Im afraid that lower level employees are only afforded one option for dealing with McDonaldization (but it is probably the best option), Education. McDonaldized organizations, and their mind-numbing, mundane jobs, are here to stay. For many the last line of defense is education. I myself am going to school for this specific reason. Unfortunately, those employed in McDonaldized jobs are armed with little more than their creativity and critical thinking skills to survive in the meantime. Conclusion McDonaldization is the processes through which the principles of the fast food industry, efficiency, predictability, calculability, and control, have come to dominate an increasing number of organizations in modern society (Ritzer, 2008). McDonaldization can lead to several disadvantages, such as dehumanized jobs and services, and several advantages, such as convenience and affordability. These advantages and disadvantages are proliferated primarily through a stringent application of Bolman and Deals (2008) structural frame and use of the systemizer perspective (Leavitt, 2007). Although McDonaldized organizations use the symbolic frame to create the perception that they care about their employees, communities, and clientele, it is largely superficial. For example, McDonalds uses symbols such as the Ronald McDonald House charity, playgrounds, and friendly characters (such as Ronald McDonald) to give the illusion that they truly care about people. If they truly did care about people we would see a stronger implementation of the human resource frame within their organization. One possible approach to this problem would be for them to use a theory Y approach to achieve their goals of efficiency and predictability and reduce their dependence on calculability and control (Bolman Deal, 2008). Consumers who do not like McDonaldization can simply avoid patronizing McDonaldized organizations as much as possible. Employees of McDonaldized organizations, on the other hand, will likely have to rely on education to help them obtain better, less McDonalized jobs. Most likely McDonaldized organization will be around for many years to come. McDonaldization has invaded nearly every aspect of society. Even George Ritzers book, The McDonaldization of Society 5, which denounces the evils of McDonaldization is itself McDonaldized. It is highly structured, repetitive, and predictable at times. He even includes a instructors CD ROM with suggested essay questions for educators, thus aiding in McDonaldizing the educational process. People should stop fighting McDonaldization and learn to exploit it. In the end, McDonaldization can only dominate our lives to the extent that we allow it to. As a busy college student, I feel that Mcdonaldization is a great thing, if you use it cautiously. Coll ege students often run short on time especially because they have so many things going on. Online classes, Internet databases, and collaborative websites such as Google Docs, all of which were made possible at least partially due to McDonaldization, make the college experience more accessible and manageable. Instead of letting McDonaldization take advantage of us we must use McDonaldization to our own advantage.

Racism in Ken Keseys One Flew Over the Cuckoos Nest :: One Flew Over Cuckoos Nest

Racism in One Flew Over the Cuckoo's Nest Sometimes things that seem crazy actually make sense. A good example is the narrator of One Flew Over the Cuckoo's Nest, Chief Bromden. He appears to be an insane patient at a mental hospital who hallucinates about irrational mechanical people and a thick fog that permeates the hospital ward where he lives. In reality, Bromden's hallucinations provide valuable insight into the dehumanization that Bromden and the other ward patients are subjected to. Ken Kesey, in his writing of One Flew Over the Cuckoo's Nest brings out his racism in the novel. The Aides in Kesey's novel, who are also called "black boys," negatively portray blacks as inferior to white people in society. The aides had a poor, rough childhood growing up as seen by their lack of education as seen in the quote "`Why, who you s'pose signed chief Bromden up for this foolishness? Inniuns ain't able to write'" (191). Their aides' hatred of the patients stems from their rough childhood. They are also cast as irresponsible and unable to carry out simple jobs. This is evident in the quote "`I'll take him. He's always untying his sheet and roaming around.'" (147), when Turkle, the night-shift aide, lies to the nurse in charge at night by saying that Bromden untied his sheets, when Turkle Irresponsibly untied Bromden's sheets for him. On the morning of the fishing trip on Nurse Ratched's ward, one of Ratched's aides called Bromden illiterate because he was half-Indian. The General statement made by the aid, which was in the quote "`Why, who you s'pose signed chief Bromden up for this foolishness? Inniuns ain't able to write.'" (191), describes Kesey's racism toward Indians. The quote reflects how Indians in Kesey's novel are portrayed as illiterate. Bromden also represents the Indians as imprisoned at the mercy of white people. In Kesey's novel Indians, such as Bromden's father were forced to hand over their land to white people. The Indians' land was very important to them and being forced to give up land was essentially giving up their freedom. The types of jobs that the hospital workers have also indicate Kesey's racism in his novel.

Focus Paper on Grand Conversations Essay

Grand conversations are effective instruments of instructional design and learning, which may be easily integrated into any type of curriculum content. Mark Twain’s Huckleberry Finn is an excellent example of the book that can be used in elementary school grand conversations. To make grand conversations even more effective and interactive, they may also be combined with shared reading. In grand conversations, elementary school learners develop necessary interactions, which lead them to developing extensive reading and comprehension skills. Focus Paper on Grand Conversations Introduction Grand conversations are effective instruments of instructional design and learning, which may be easily integrated into any type of curriculum content. Grand conversations are particularly important for the development of communicative skills in learners. The use of grand conversations is integrally linked to student-centered approaches, providing students with additional opportunities to speak, express their thoughts and opinions, and study the most problematic curriculum topics in depth. In elementary classroom, grand conversations may be used as the means for studying literary texts and developing extensive connections between literature themes and student realities. Elementary school teachers pay special attention to the development of literacy and communicative skills in young learners. By linking reading to discussion and exploration, education specialists are trying to develop more effective approaches that would motivate young learners to read, and communicate their views in classroom. â€Å"Grand conversations are discussions held by the entire class community. What makes grand conversations different from other forms of whole group activities is that the teacher does not direct grand conversations† (Buis, 2004). Thus, the teacher’s task is to choose the content which is the most appropriate for classroom discussion, and to set the tone of the group conversation, which will further be directed by learners and will help them investigate the plot, the theme, the characters, and the setting of the original text in more detail. Unfortunately, teachers tend to use more traditional standardized strategies in text analysis; a short-lived conversation is a widely acceptable teaching technique that may save time during the lesson but does not improve student knowledge in class. However, it is not enough for a teacher to understand the importance of grand conversations in class; it is essential that elementary school teachers develop effective and multifaceted approaches, to give students an opportunity for practicing their communicational skills. As teachers, we cannot guarantee that our small students will be able to understand all literary implications of particular texts. That is why it is important to develop meaningful chains that would help learners understand the content, the context, and the idea of a literary work. The book to be discussed should be written in simple language and should be close to what children feel, see, and do in their daily lives. â€Å"The book should be enjoyable, of superior literary quality, engage student interests, allow for good discussions and invite students to revisit them over and over again† (Buis, 2004). Mark Twain’s Huckleberry Finn is an excellent example of the book that can be used in elementary school grand conversations. To make grand conversations even more effective and interactive, they may also be combined with shared reading of the most interesting passages. A sample grand conversation may start with a simple question: â€Å"Do you think that Huckleberry Finn could live in our society? † This question may further be extended to discussing the similarities between Huckleberry Finn’s realities (clothes, behaviors, thoughts), and those of contemporary learners. It is expected that students’ answers will not be limited to â€Å"yes† or â€Å"no†, but will encourage other students to express their thoughts and develop reliable connections between their personal experiences and those of a literary character. Children will be free to discuss their best impressions, feelings, or their favorite clothes. It is expected that by the end of the discussion session, children will be able to determine, what makes Huckleberry Finn different from them. Choosing a picture book would also facilitate the discussion and drive learners’ imagination, giving elementary students a special feeling of â€Å"reading joy† (Buis, 2004). As teachers, we should also be prepared to the situation when learners’ experiences and opinions differ and are even be opposite to each other; as a result, we will need to use available instruments for turning this opposition into the subject of a detailed discussion. Grand conversations will further engage all learners into a risk-free environment, and expose them to the world of classic literature through the prism of their most pleasant life experiences. It should be noted that â€Å"participation in a discourse community is crucial for the cultivation of deeper levels of vocabulary knowledge. Language learning is fuelled by students’ curiosity and their desire to connect and communicate with others† (Buis, 2004). For grand conversations to be effective, it is important that the teacher does not limit the discussion to one single interpretation of the book. Children should be encouraged to express their ideas about the plot, the meaning, and the importance of particular passages. Although grand conversations are not directed by the teacher, some scaffolding may be appropriate to motivate and encourage young learners. Traditionally, students are not involved into active group discussions in class; they are used to the situation where teacher carries the main load of talking. As a result, students may be prevented from supporting conversation at deep levels. Several grand conversations will be required to ensure that students have fully understood the meaning of Twain’s text and that they are able to formulate their thoughts as applied to the context, structure, and the meaning of the plot. Every new text distracts students from digging deeper into particular literary elements, but attracts their attention to new events within the story; that is why several literary conversations will help young learners concentrate on particular meaningful elements that will gradually lead them to understanding the real or virtual place of Huckleberry Finn in his and in our time. Conclusion Grand conversations reveal the new facets of elementary students’ communicative skills and abilities. This type of instructional methodology helps revisiting the most interesting literary texts and exploring them through the prism of learners’ personal experiences. In grand conversations, elementary school learners develop necessary interactions, which lead them to developing extensive reading and comprehension skills and provide them with unlimited opportunities for sharing their comments and offering new ideas in classroom-wide discussions. References Buis, K. (2004). Making words stick: strategies that build vocabulary and reading comprehension in the elementary grades. Pembroke Publishers Limited.

Definition and Examples of Deductive Arguments

Definition and Examples of Deductive Arguments Deduction is a method of reasoning from the general to the specific. Also called deductive reasoning and  top-down logic. In a deductive argument, a conclusion follows necessarily from the stated premises. (Contrast with induction.) In logic, a deductive argument is called a syllogism. In rhetoric, the equivalent of the syllogism is the enthymeme.​ Etymology From Latin, leading Examples and Observations The fundamental property of a deductively valid argument is this: If all of its premises are true, then its conclusion must be true also because the claim asserted by its conclusion already has been stated in its premises, although usually only implicitly.Scientific Deduction and Rhetorical DeductionFor Aristotle, scientific deduction differs in kind from its  rhetorical  counterpart. True, both are conducted according to the laws of thought. But rhetorical deduction is  inferior for two reasons: it starts with uncertain premises, and it is enthymematic: it generally relies on audience presuppositions to supply missing premises and conclusions. Because conclusions cannot be more certain than their premises and because any argument is deficient in rigor that relies on audience participation for its completion, rhetorical deductions can yield at best only plausible conclusions. . . .Syllogisms and EnthymemesVery rarely in literary argument do reasoners make use of the complete sy llogism, except to render perfectly apparent the premises from which the conclusion is deduced, or to show some fault in reasoning. Deductive arguments take various forms. One premise, or even the conclusion, may not be expressed if obvious enough to be taken for granted; in this case, the syllogism is called an enthymeme. One of the premises may be conditional, which gives the hypothetical syllogism. A syllogistic argument may be involved in a statement with its reasons, or with its inferences, or may be diffused throughout an extended discussion. To argue effectively, with clearness and cogency, the reasoner must have his deductive framework clearly in mind at every point of his discussion, and keep it before the reader or hearer. Pronunciation di-DUK-shun Also Known As Deductive Argument Sources H. Kahane,  Logic and Contemporary Rhetoric, 1998Alan G. Gross,  Starring the Text: The Place of Rhetoric in Science Studies. Southern Illinois University Press, 2006Elias J. MacEwan,  The Essentials of Argumentation. D.C. Heath, 1898

The reception of the hristian paradigm s i n th Essays - Films

The reception of the hristian paradigm s i n th Essays - Films The reception of the hristian paradigm s i n the modern Ukrainian drama Baroque is a determinant theatrical playing strategy f or modern Ukrainian playwrights . The process of instigation an interactive game with the viewer takes place, actively involving him in the stage business , even as a protagonist / antagonist , when the boundary between the hall and the stage is erased , provoking the diffuse of the apparent and r eal , their co-operation , partly imitating the co-authorship . There is a number of works in contemporary Ukrainian drama , which genre authors identify as "a new mystery drama " ( L . Paris I. Sirius. C entaur ' ) , "a s chool mystery" (V. Dibr ova " The Glove "), " a puppet mystery" (A. V yshenskyi "Cossack Mamay and the keys to Paradise ")," a mystical drama " (S. Novytska " Shynkarka ") or put into the name of the t rilogy "Another Parable of Lov e " (Marta), (Elsa), ( Manole ) or actualize the c hristian discourse " The Road to Paradise", "144000" Y a . Vereshchak ("apocalyptic"), " The Holy Passion for the God's fool ," "Lament for Judas II" . L. Chupis , "The Nativity Play " V. Shevchuk , " The Tale of Modern Years " the LTV band (an interlude) , "Confession from the pedestal " A. Semeriakova , "Davi d" (confession') V. Lusiuk , V. Shevchuk "Gates of the deathly shade" (the drama with two interlude s divided in two acts ) . During last years

Acquisition of Instagram by Facebook Essay Example | Topics and Well Written Essays - 1500 words

Acquisition of Instagram by Facebook - Essay Example A comprehension of the strategic reasons behind this acquisition is a critical aspect to gauge the long-term motives of the companies. Facebook is a social networking platform that helps to connect with family as well as friends along with facilitating in sharing own views and opinions, sending messages, sharing images and videos and playing games among others. On the other hand, Instagram Inc. founded in 2010, is a free photo sharing application software company. It provides a very beautiful, fast as well as amusing way of sharing photos with the family and friends. The company has become very popular with its photo sharing application but the acquisition of Instagram by Facebook at a valuation of $1 billon is really surprising for the whole industry because since the establishment of Instagram the company has no turnover up to now. It has only 35 million users of the application especially the Apple Smartphone users as well as other Android smartphone users. It is also very surpris ing for all because there are a lot of blog sites that are already accumulated with Facebook, despite this it has acquired such as a small application based company (Gavaghan & Warren, 2013). In this context, it is definitely required to be pointed out that understanding the strategies of the big companies is at times really quite complex. The term strategic management describes the process of analysing decisions as well as actions taken by an organisation in order to create and derive sustainable competitive advantages. Therefore, it is determined that managing the strategy of an organisation effectively as well as efficiently is the essence of organisational growth (The Social Media Guys, 2010). This essay intends to critically discuss the strategic opportunities and threats facing Facebook. Moreover, the different methods of strategic development that can be used by the companies will be identified. Consequently, amid these methods, the appropriate method applicable in case of Fa cebook’s acquisition of Instagram will be evaluated. In addition, with the aid of the TOWS matrix, a critical analysis would be made of the strategic decision taken by Instagram’s management to join forces with Facebook. Strategic Opportunities and Threats Facing Facebook In the global business world, every organisation has to deal with two types of environment i.e. internal environment as well as external environment. In this context, the parameters that will be described comprise the opportunities as well as the threats faced by Facebook by taking concern the external environment (Thompson & et. al., 2005). In the context of strategic opportunities for Facebook, firstly there is a need to highlight the acceptance of the global people of this innovative concept. The audience size of this social networking media and the talents who are associated with this concept is the significant strength as well as opportunity of this organisation for dealing with any hurdle coming from the global competitors. The term strategic opportunity is a broad concept because it is not only defined by the present business scenario simultaneously it also dedicatedly focuses on the sustainability as well as future prospects (Jeffs, 2008). In order to address the varied strategic opportunities, there is a need to determine the core strategic causes behind the acquisition of Instagram by Facebook. Behind this strategy, unquestionably it can be stated that Facebook acquired this company not because of the turnover generated by it but owing to the user acceptance related to the application. Facebook seeks to sustain in the global market through continuously providing innovative

IP 3 Research Paper Example | Topics and Well Written Essays - 250 words

IP 3 - Research Paper Example However when the cost is low then the company can comfortably employ the locals. This problem doubles with shortage of skilled manpower to manage managerial and technical positions. There is also the need to assess the local market in the foreign country. The business environment in the foreign countries are at times unfriendly with insecurity, market flooded with similar companies and poor transportation or communication networks. The other major consideration that should be done is in line with the local government, the general public in the foreign country and the policies and laws in the country. When going international, the general organizational structure of the companies has to change to carter for the expansion. Creation of offshore company locations demands for the expansion and formulation of a leadership structure to manage all the departments that are created in the process. When running a company in a foreign country, the management needs to attentively regard the opinion of the company by the local residents. Joseph B. Hunt (2011), some companies succeed by hiring home country nationals resident in the host country and who have extensive experience in that host country. Through this means, the companies ensure that whoever they employ have the best skills and knowledge on how to handle problems and make decisions for the company. It is however notable that due to some of these decisions, the residents of the host country may display some dislikes to the company. Meeting exemplary performance while, at the same time improving the relationship between the company an d the locals may as well prove difficult to the company. Conflicts with the host government policies, rules and regulations may be of great hindrance. In order to address these issues and address the company’s social responsibilities, I would recommend the company to come up with convincing projects and activities that would involve the

Developing a technology model for a social entrepreneur case that you Research Paper

Developing a technology model for a social entrepreneur case that you can pick - Research Paper Example First factor addresses the social problems or needs by approaching some innovative ideas and techniques. Second factor addresses significant awareness and efforts towards balancing responsibility in the best interest of stakeholders. The main aim of social entrepreneurship is to achieve social and environmental goals by working for the welfare of society. On the other hand, the phenomenon of social entrepreneurship is based on entrepreneurs. The term â€Å"social entrepreneurs† is accredited to the class of people who recognise the social difficulties and try to solve them with the help of primary entrepreneurship approaches. In present world, there are many organizations that are using social entrepreneurship models for the welfare of human being. Social entrepreneurs come in many types ranging from large non-profits to single-person causes. They also come in differing orientations such as non-profit or profit making organizations. (examples) The essence of any social entrepreneurial venture is to solve a problem or cater to a need in the society. Social entrepreneurs all over the world use different ways to solve the problems that concern our society such as poverty, illiteracy, and pollution. The use of technology in this cause has been able to develop some excellent business models and social development ventures. Technology entrepreneurship (or Technopreneurship, as commonly called today) and social innovation make an excellent combination for the development of the world. Many small, medium or large social ventures have sprouted up which use technology to solve the problems. With the help of PCs, notebooks, PDA, mobile phone devices, GPS, and wireless technologies, entrepreneurs find it easy to come up with innovative and cost effective solutions. One such venture is â€Å"Engineers without borders† which we will study in this paper to see how they add value through technology to their target market and society in general. â€Å"Engineers without

The Lord of the Flies -Plot Outline Essay Example for Free

The Lord of the Flies -Plot Outline Essay A group of well manned English boys were put on a plane and sent to a boarding school because of their country being in a nuclear war. On their way to the school, their plane gets shot down and they end up on an inhabited island. The first character we meet is Ralph. He is a typical school boy who is very athletic with fair hair. His character is portrayed as smart, wise, insightful and one with very good leadership skills. He is elected as chief by the boys because of these qualities. Then we come across Piggy, a fat boy who wears glasses and has asthma. In spite of these insecurities, Piggy is very wise, highly intelligent, insightful for his age. He is the reason behind Ralphs ideas and plans. He always thinks things through and likes to have order. He is actually the one to discover the conch. Then there is Jack who is accustomed to leading because he is the leader of the choir boys, but because Ralph is elected as chief, Jack becomes jealous and revengeful. Jack is the first boy to turn savage and primitive and does things impulsively. He becomes very cruel and violent and just wants to hunt and kill. Jack starts painting his face to take on a different persona. Then theres Simon, a typical shy school boy who is extremely wise and intelligent. He is very mature and has an adult understanding of life. He is very compassionate and sensitive. He is the only one on the island who is in touch with his inner most feelings. As time progresses, they boys start reverting to savagery behaviour and they move more away from civilization. They start separate tribes : Ralphs tribe and The Hunters (following Jack). The boys who are following Ralph wants to be rescued, and the ones who follow Jack wants to hunt and be free. With all this erg to hunt, they end up killing two innocent boys. After the murders, the hunters are now out to hunt Ralph. At the end, whats left of the boys are rescued. In this novel Golding shows that every human being has evil in them, even if you the most holy person on earth. Everyone isnt perfect, some has more evil in them than others. Some keep in all in and one day they snap and do something theyll regret forever! You can have the worst evil in you and you wont realise it until something happens

Health Promotion Strategies for Obesity

Health Promotion Strategies for Obesity Introduction Australian Health Ministers have identified obesity as an area of National Health Priority Area as evidenced and supported by Durand 2007 â€Å"reversing the obesity epidemic is an urgent priority†. Through this essay we will discuss the determinants of health, what is obesity and possible strategies for primary, secondary, and tertiary health promotion for obesity. Most of the primary strategies used are targeted towards children as most of the programs used to promote healthy eating and exercise, according to the literature, reside predominantly in schools while secondary and tertiary promotion are targeted at adults and families. The key feature of the primary strategies of health promotion to deter behaviors and lifestyle choices that leads to obesity is education, which is why the school aged population is targeted. The discussion of the primary strategies in health promotion will generally focus on school run programs and activities. From here we will explore the options of screening and testing under the secondary health promotion for obesity which will be aimed at children, adults and families before delving into management of obesity, patient education and other tertiary health promotions available although in this instance most will mostly be targeted towards the adult population. Through the discussion of this health promotion, will we analysis and determine possible limitations and implications for nursing practice. We will commence with the definition of the determinants of health which in this case refers to the causes of obesity in our community and briefly explore possible causes and reasons for obesity. Determinants of health Buttriss (2008) theories that the current obesity trend threatens public health and the research (Galani, Al, Schneider, Rutten, 2007)supports that not only does obesity become a precursor to morbidity and mortality but an economic drain on government funds the healthcare system in turn cause implication for nurses to accommodate a bariatric patient who will become physically difficult to manually handle and becomes a drain on the nurses resources for a condition that could have been prevented or minimized through deterrences and patient education. The Body Mass Index (BMI) is the accepted measurement to determine at what state the body is currently in. Chapman, (2004) explains that a BMI of between 18.5 and 24.9 is a normal weight range and is therefore the desired state however, the trends in this research confirms a steady increase of BMIs over the last 20 years. As a western style nation we have unlimited access to promotion of fast foods and sedientry like activities (internet, video games etc) and in turn have allowed unhealthy food of convience that are econmically and geographically avaliable destroy our health. Television advertisements target young children during children programming hours inluence there decisions and according to Galani (2007) most of the underprivileged suburbs contain the most amount of fast food outlets. So from the research gathered can we establish the obesity impinges on the under privilaged, uneducated and the easily influenced minds of children who in turn influence the main purchasers of groceries. Obesity and other related chronic health condition order to maintain a healthy body weight you must be able to â€Å"balance intake with expenditure† (Frable, Dart, Bradley, 2002) which is were the health promotion strategies take effect by educating about how to conduct this balancing act and why it is important to be within a normal weight range. Primary Health Promotion strategies for obesity Primary health promotion is encouraging behviours that will improve health and over all well being, when relating primary health promotion to obesity we are identifying programs and strategies avaliable to the public in paticular, school aged children. Durand, Logan, Carruth (2007) have labeled childhood obesity â€Å"as a critical public health threat for the 21st century† and so we will examine how some of the programs being run at school will benfit not only the general health of children but also reduce future implications on the nursing practice as these children become adults. The Stephanie Alexander Kitchen Garden National Programs (Better Health, 2009) is a government funded program for primary school children that teaches them to grow and harvest their own fruit in vegetables in a school garden, how to cook and appreciate fresh and seasonal foods and has the benefits of teaching them lifelong skills, keeps them moving and activate in the garden and linking good food choices to optimal health. School ride-a-thons, and walk to school day are also school promoted activities to encourage movement and exercise while portraying exercise to be fun and social activity. Physical education has become an integral part of primary school life where children are encouraged and given an incentive to participate in team sports and activities with a little healthy competition to help motivate and in some children serve a purpose to an exercise. Programs that are inclusive to all children and are made fun provide the incentive they need to get moving and exercise. By promoting positive healthy eating and exercise will help them the healthy choice the easy choice. Schools are enforcing healthy lunch policy where children are encouraged to bring along healthy foods for lunch and monitored by the teachers. Teachers are encouraging experimenting with foods by awarding points or awards for the healthiest food or most interesting food brought during the week and also undertaking a session on the food pyramid and the 2 and 5, 2 fruit and 5 veg a day theory and to enforce these positive attitudes you only have to look to the likes of Sesame Street where the characters explain what a â€Å"sometimes type of food is† meaning food and treats in moderation and on occasion. Popular fruit commercials with catchy jingles such â€Å"Bananas, make those bodies sing† all equate healthy food choices to being healthy. Commercial campaigns like â€Å"Life be in it† displaying fun activities that children can partake in and new adventures to ha ve all while being active and involved in some sort of physical activity. Opposed to secondary and tertiary health promotion of behaviour modification (Galani, Al, Schneider, Rutten, 2007), these programs influence children and their food and exercises choices to have a positive relationship with food and link good food and physical exercises choices with optimal health. Although these programs are designed for children, the influences of their learnings may well sway their parents and family to also adapt a healthier lifestyle pattern and in turn succeed in promoting health and the healthy choice to their families, friends and well into their communities. These programs run at school are addressing the childhood obesity epidemic by providing education in a fun way about healthy choices and in turn will decrease the amount of children becoming obese adults. Although Kelly Melnyk (2008) research shows that the combination of nutrition, physical activity and education decreases BMI, this theory, however, is partial to the limited research on the affects of these programs and a study should be conducted on how these principals may change or influenced once leaving primary school and progress through the life span as according to Buttriss (2008) â€Å"as yet, no indication of a decline in the rates of obesity in children and adults† although Barl ow et al (2002) argues that these health promotion preventions may lead to favourable long term outcomes. Regardless of the limitations discussed these positive approaches to healthy eating and embracing an active lifestyle will set them ultimately as an adult with good lifestyle choices and therefore reduce the risk of obesity in adulthood. Secondary Health Promotion Strategies for Obesity Interventions and screening for obesity are necessary in order to battle this increasing epidemic plaguing the general population. As with the education and programs being run at school with the primary strategies of health promotion, schools are now undertaking responsibility of some possible interventions and screening. As Physical Education has become an integral part of the schools curriculum, the subject measures the BMI students in conjunction with fitness tests and provides information, strategies and resources to those most vulnerable to obesity and how as a family they can combat the prevalence of obesity. As its teachers who are involved with students for most part of the day, they are able to accurately assess using observation of a pupils motivation and participation in activities and according to Larson, Mandleco, Williams, Tiedman (2006) â€Å"a happy child if often a healthy one.† Australian Goverment Department of Health and Ageing (2009) has introduced a health check program called â€Å"Get set 4 life†. It is avaliabe to all Australian residents aged 4 years and serves the purpose to detetrmine if these children are fit, healthy and ready to learn as the enter their first year of primary school. Carried out by a GP or a nurse registered with the program and involves a history collection and assessment and in return provided with interventions and health advice. Using age appropriate tools and resources, this program teachers parents how to teach there children from an early age about better health while making it fun. The benefits of the program is that it is covered by medicare and so can they be bulk-billed and that they can recieve this check with their 4 year old vaccination. These health checks are used as an early detection device to examine those most at risk of childhood obesity and the research conducted by Durand et al (2007) illustartes th at only 1 in 5 mothers were able to correctly identify that they child was in fact overweight which was prevalent in low education knowledge and a high risk of obseity themselves on the mother behalf and â€Å"may be the barrier to prevention of childhood obesity.† This is imperative as Larson et al(2006) research identifeys a link between paternal obesity and the risk of children developing obesity .These health checks provide a professional health care point of view and dilvierd with the best possible intentions and most up-to date resources. Some of the limitations of this program is that it is only avaliable for 3 to 5 year olds and only one health check can be made. With no review or follow up of how effective these interventions and strategies actually are, we are implementing a program that the research in unable to justify. Moving away from just child secondary health promotions we can also explore the Australian Better Health Intiative Campigan, (2009) called â€Å"Measure up† targeting 25-60 particularly families and older Australians most likely to already be suffering from one chronic health condition possibly exacibated by high BMI. This campigan however does not differ from other screening and prevention tools as the goals are still to make healthy lifestyle choices and associate good life style choices with optimal health. This campaign sends measureing tapes out to the population to measure their waist and given an indication of what sort of risk they may be in developing chronic health conditions related to expanding waist lines. This campigan offers the population the chance to investigate for themselves options in reducing their risk of chronic health conditions and to seek further advice from health care professionals with any concerns or further testing while encouraging an invested intrest in their own health as well as that of their families. Tertiary Health Promotion for Obesity Tertiary health promotion in obesity is often when obesity has been identified and management of the condtion which includes â€Å"a wide variety of treatments for obesity are avaliable including diet, physical exercise, behavioural modifications, pharmacological treatmet and surgery† (Galani, Al, Schneider, Rutten, 2007). In order to undertake these treament , assessing and â€Å"identifying at risk families as early as possible† (Buttriss, 2008) is benficial to ensure exstreme measures of treatment are not offered when aquate patient education will suffice. Of course the best way to intervene is to modify behaviours and lifestyle choices to encourage opitmal health. If these means are in no way effective, then surgical options â€Å"should be offered to patients who are morbidly obese, well informed, motivated and willing to accept the operative risks† (May Buckman, 2009)

Charlie Chaplin :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  One of the geatest themes I have picked up from the few Charlie Chaplin movies that I have seen is that he always has the things that he charishes most taken away from him. Chaplin's life so much reflects his charectors, because at a young age Chaplin's mother went mad and for a time he and his brother had to live on the streets until they were put into an orphanage. It directly relates to him because he was and you see how he sees the world even in the silent movies he made.   Ã‚  Ã‚  Ã‚  Ã‚  In "The Kid" Chaplin "The Tramp" looses the child that he took in as his own, and raised they boy as if it were his own, and when the boy gets sick "The Tramp" is forced to call a doctor and when the doctor asks if this is his son he shows the doctor the note that he recieved when he found the baby and the doctor leaves and say's, that this child needs proper care. So later comes the orphanage to take away the boy, and "The Tramp" puts up a huge fight but looses and then tracks them down before they can reach the orphanage and this goes on with the "bad guys" taking the boy and him retrieving him until they reach the boys biological mother who takes them in. This movie relates to Chaplin's own life very closely because, at the begining the women has to give up her baby because she is not fit to be a mother and almost the same thing happened in Chaplin's own life.   Ã‚  Ã‚  Ã‚  Ã‚  In "City Lights" Chaplin also has somthing taken away from him that he most cherishes. In this movie the thing he most charishes is seeing the blind girl he loves, and when charlie is wrongly accused of stealing money from a drunk freind he is put in jail but not after he gives her plenty of money to be well off and get a cure for her blindness.   Ã‚  Ã‚  Ã‚  Ã‚  Chaplin's movies may have this theme but, always at the end he ends up on the Charlie Chaplin :: essays research papers   Ã‚  Ã‚  Ã‚  Ã‚  One of the geatest themes I have picked up from the few Charlie Chaplin movies that I have seen is that he always has the things that he charishes most taken away from him. Chaplin's life so much reflects his charectors, because at a young age Chaplin's mother went mad and for a time he and his brother had to live on the streets until they were put into an orphanage. It directly relates to him because he was and you see how he sees the world even in the silent movies he made.   Ã‚  Ã‚  Ã‚  Ã‚  In "The Kid" Chaplin "The Tramp" looses the child that he took in as his own, and raised they boy as if it were his own, and when the boy gets sick "The Tramp" is forced to call a doctor and when the doctor asks if this is his son he shows the doctor the note that he recieved when he found the baby and the doctor leaves and say's, that this child needs proper care. So later comes the orphanage to take away the boy, and "The Tramp" puts up a huge fight but looses and then tracks them down before they can reach the orphanage and this goes on with the "bad guys" taking the boy and him retrieving him until they reach the boys biological mother who takes them in. This movie relates to Chaplin's own life very closely because, at the begining the women has to give up her baby because she is not fit to be a mother and almost the same thing happened in Chaplin's own life.   Ã‚  Ã‚  Ã‚  Ã‚  In "City Lights" Chaplin also has somthing taken away from him that he most cherishes. In this movie the thing he most charishes is seeing the blind girl he loves, and when charlie is wrongly accused of stealing money from a drunk freind he is put in jail but not after he gives her plenty of money to be well off and get a cure for her blindness.   Ã‚  Ã‚  Ã‚  Ã‚  Chaplin's movies may have this theme but, always at the end he ends up on the

Molson Canadian Beer to China Essay

This paper will analyze a products potential to enter a foreign market. The product, Molson Canadian, is a well known and reputable Canadian beer with a rich history. For our purposes, we have attempted to formulate a plan for Molson Canadian to enter the Chinese beer market. Utilizing empirical data, statistics and research on the Chinese beer market, we have gathered significant information regarding entry into this market. After analyzing China as a country, their beer market and relevant business information, we developed an effective way for Molson Canadian to be introduced into the Chinese market. In addition, we have highlighted some potential opportunities and threats associated with this plan, thereby rationalizing the entry mode we have chosen. After all the information was presented, we concluded that the most effective way to introduce Molson Canadian to the Chinese market was to export the product, utilizing distributor and import contacts to have the beer sold at on-trade sites such as upscale bars and eateries. The following information provided explains our direction and reinforces our decision to enter the market in this fashion. Introduction. The beer brand Molson is one of Canada’s oldest consumer brand names and one of North America’s oldest brands. John Molson established Canada’s oldest brewery in 1786 near the St. Lawrence River in Montreal, Quebec. The Molson company has a range of beer selection including: Molson Canadian, a lager beer containing 5% of alcohol per volume, Molson Canadian Light contains about 2% of alc/vol, Molson Canadian 6. 0 Cold Shots (6% of alc/vol), Molson Canadian Sub Zero (it can served at temperatures below freezing through innovative technology) and its new Molson Canadian 67 (contains only 67 calories). Along with the Molson brand of beverages, Molson also owns the rights to other brands such as the various Rickards brands as well as distribution rights of popular imports such as Heineken from Holland. Molson Canadian is the company’s signature beer, using freshwater from Canadian lakes and the best quality barley in the recipe. Molson’s brewing methods do not utilize preservatives in order to maintain crisp, clean and fresh taste. Instead, they use traditional best methods along with skilled brew masters to ensure best quality from suppliers to retailers. As a result, Molson has received numerous awards in the past, including the gold for â€Å"North American Style Lager† in 2008. In 2005 Molson Brewery merged in equal parts with American brewing company Coors, forming the Molson Coors Brewing Company. The purpose of this report is to introduce a marketing plan for Molson to enter the Chinese consumer market. The main objective is to analyze and determine possible ways to successfully distribute Molson’s signature beer (Molson Canadian) to the Chinese consumer market. The next sections provide country and business analysis as well as the marketing mix in order to construct an effective and efficient marketing plan. Also, an action plan will be prepared to consider implementation of strategies and their associated budgets. Country Analysis China is located in eastern Asia and is the fourth largest country in the world. It borders a number of countries including Vietnam, North Korea, India and Pakistan. China also has the largest population in the world with more than 1. 3 billion (1,338,612,968) people. China also has several languages and dialects spoken throughout the country, but the major ones are mandarin and Cantonese. (CIA Fact book 2010) China is a communist state, however in the last 30 years the nation has gradually changed from a centrally planned economy to a more market oriented economy. This transition has benefited China because it opened its’ boarders to international trade, increasing the countries import/export figures dramatically over the years. In addition, the more open economic system allowed for an influx of foreign direct investment into the country. China’s rampant growth in the past 30 years is evident in the country’s economic statistics. 2009 country GDP numbers place China as 3rd overall worldwide in total GDP with $8. 791 Trillion (US$), only second to the European Union and the United States. (CIA Fact book 2010) This figure can be put into perspective however when analyzing GDP per capita where China places 128th worldwide with only $6,500 (US$), a figure which has been improving throughout the years. Although china is one of the fastest developing countries in the world, its’ government still faces several challenges including reducing corruption, sustaining adequate job growth rates and environmental concerns such as pollution. In addition, China has long been perceived by other nations as a country not up code regarding certain policies such as human rights and intellectual property rights. However, their inclusion into the World Trade Organization in 2001 has vastly improved their global standing and many joint and domestic initiatives have been undertaken to improve the perception of China globally. Rationale for Choosing China There were several key reasons for choosing China as our target market. China’s vast population was an influence because it provided a large potential consumer base. Another reason is the large demand for beer which continues to grow as middle and upper class income levels continue to rise in the country (Datamonitor 2004). In addition, several international beer brands have not managed to effectively penetrate the Chinese market. Therefore, if an international beer company in china survives an initial tough few years, it has the potential to make significant profits going forward. The beer industry in China will be analyzed in more detail in the following sections. Other important reasons for the selection of China was that its’ healthy trade relations with Canada throughout the years. China is Canada’s 2nd largest trading partner, only second to the United States of America with bilateral trade between China and Canada reaching over $50 billion(CAN) in 2009 (Statscan, 2010). Finally, notion that China is the fastest growing nation in the world and is predicted to be the world’s largest economy by 2025 had a significant impact on our selection. (Foreign affairs and international trade Canada, 2005) (See Appendix A) Environment of the Beer Industry in China â€Å"China is one of the world’s largest alcohol producers in the world and in the next few years it is expected to go surpass the United States as the largest alcohol producer in the world† (Newman, Ian 2006). China has a very large beer market worth around $6. 154 billion (USD$) and produced more than 26,244 million litres in 2004 (Datamonitor 2004). Both of these figures are significant increases from the previous year 2003. For the majority of brewers around the world, the Chinese beer market is too large to ignore and at times, too hard to grasp because of its complicity. China is viewed as the next big opportunity in the beer industry because its large population and its high economic growth is unmatchable elsewhere. However, many international brewers have failed to penetrate the Chinese beer market. This could be due to unfamiliar market dynamics and the presence of too many domestic beer brands in the Chinese market. Although many international brands have failed, some like SAB Miller have succeeded. It is believed that focus on quality brands and long term entry plans were contributors to the success companies like SAB Miller have had in the Chinese market. Some of the leading brewers in China include Tsingato brewery, SAB Miller, Fosters Group Limited and Noble China Inc. (Datamonitor 2004) Threats and Opportunities Having looked at the general environment of the beer industry in China, our focus will now shift to the threats and opportunities in the market. First, one of the main threats is the other large beer companies and breweries that we are going to be competing with, both domestic and international. Chinese domestic beer accounts for a large percentage of consumption in the country, and as an international product, we will be facing stiff competition from other international companies already present in the market. A less concerning threat is that the older demographics in China prefer to drink more wine than they do beer. This however is contrasted by the increasing popularity of beer in the nation. The biggest opportunity is the fact that the China has largest population in the world and also that it is the world’s fastest growing country. Another opportunity is that there is steady growth rate predicted in the next few years for the beer industry (Datamonitor 2004). Another key opportunity is that Chinese consumer’s value taste and reputation in their beverage products, we believe that Molson Canadian can cater to this need with our product implementation. (Industry Digest, 2005) On the technological side, the Chinese market has several domestic brewing companies in the nation. This could be very useful because the technology to produce beer in China is readily available. On the negative side, China incorporates strict restrictions on content through various media. For example, internet censorship is common in the nation, leaving marketers with limited when choosing which type of media to use for marketing purposes (Human Rights Watch, 2006). Socially, alcohol plays an important role in Chinese tradition and Chinese society as a whole. Alcohol is used in a lot of Chinese traditional festivals and celebrations, as well as it is also a very important part of Chinese religions. Alcohol can also be found in traditional Chinese medication and also used for cooking (Newman, Ian 2006). Market Buyer Characteristics Many of the beer buyer characteristics in the Chinese market are similar to those of Canada. First, gender plays a large role in that the majority of beer consumers are males. However, the female segment of the market has steadily continued to increase as china develops further, mainly due to increased spending power of Chinese women. However, this gender bias cannot be overlooked as the female segment of the buyers is very important because in some major cities like Beijing, women make up to around 30% of beer drinkers in the city. Most of the buyers of beer in china are between the age groups of 25 to 44, similar to the demographics found in Canada (Industry Digest, 2005). Another important aspect about buyer behaviour in China is that it varies according to the region or province. The same applies for the beer market in China, for example people from the southern regions of China drink more beer at bars an pubs and banquets whereas people in the northern regions are more likely to drink beer while dining because they believe that it ads flavour to their dining. Also in the south of China the climate is very hot so casual drinking as a means to cool down is common similar to Canada in the summer months. (Industry Digest, 2005) Furthermore, reasons why people buy beer in China are important aspect for marketers. For consumers in China, value and good taste are important characteristics that consumers tend to look for. These qualities of beer products precede the importance of other factors such as price and brand reputation. Brand loyalty to domestic brands is more common in certain locations such as Beijing, but brand loyalty overall in general is not a decisive factor for many consumers in the Chinese beer industry. â€Å"People between the ages of 16 to 44 who live in Guangzhou and shanghai, switch brands on a regular basis† (Industry Digest, 2005). Selection of and Rationale for Chosen Mode of Entry into the Target Country The entry mode that we have chosen for entering into China will be exporting through an import contact that will then use local distributors to sell our product. The reason that we have selected this option is that although there is a huge potential for companies to succeed in the Chinese beer market, there are still many risks of doing business in China. By choosing exporting as our first step, it allows us to reduce financial and investment risks. Many studies have shown that having a good relationship with the Chinese government and business owners is a significantly important factor for foreign companies to success in China (Owen, 2010). Therefore, before moving into further actions such as partnerships and joint ventures, we want to have Molson establish a good working relationship with the Chinese government. At the same time, this entry mode will also give Molson ample time to develop the relationship with potential Chinese partners, as well as get better understanding about the government regulations for foreign ownership of land & building resources. Last but not least, comparing this mode of entry to partnerships and joint ventures, exporting requires less finical investment. For example, Molson does not need to build factories or set up mass manufacturing operations right away which will save a significant amount of money right from the get go. In addition, if anything goes wrong initially, this entry mode allows us to withdraw the business from China much easier than if we had already established manufacturing operations in the country. Objectives. Due to the risks that beer companies are facing in expanding into the Chinese market, Molson Canadian wants to move slowly into the Chinese market. In other words, the company wants to test the environment first and then take the necessary steps to further the expansion process. First of all, Molson Canadian will establish the mode of entry which is the exporting strategy, and then the company will choose a well known Chinese beer company such as Tsingtao as our distributor, because this will reduce the uncertainties. While working with Tsingtao, Molson Canadian wants to ensure distribution networks are reaching desired locations for sale of product and look for other possible distributors and partners as well in order to get it prepared for our future development purposes such as joint ventures or partnerships. The next objective that we suggest is gathering forecasting information for potential future margin and feedback from consumers. This step will help us to make sure if the Chinese market is really worth to investing in and develop strong indicators to our customers’ preferences, in order to better serve our customers. During this stage, Molson Canadian will also be able to get more familiarized about the Chinese regulations related to the beer companies, especially for foreign companies. After the completion of this stage, the company will be able to develop plans for future operations based on the information that it has collected from before. If the information does not support the expansion, then Molson Canadian should stop developing, and possibly withdraw the business from China. If everything goes well, the company will pick the right distributors and partners that have been evaluated before to start the joint ventures or partnerships with local Chinese companies. The reason that we decided to do joint ventures or partnership eventually is that based on information from the Euromonitor International, which states by doing a joint venture it will allow foreign companies to gain local market knowledge â€Å"These joint ventures should provide foreign companies with a necessary foothold in the market which can, in the future, be exploited by their own products† (Euromonitor International, 2004). The last objective is to work towards generating steadily increasing profits in the future, which will be in more details in our action plan. Limitations There are also limitations that could affect Molson Canadians entry into the Chinese market. As we mentioned before, the uncertainty of the Chinese market is a huge concern. First of all, the government regulations and standards are different from what we have seen in the North American market. Based on the article written by Owen, issues included the â€Å" Chinese top-down approach to standards and conformance, Openness and transparency, Low confidence in private-sector standards setting and conformity assessment, and Inconsistent implementation creates uncertainty†(Owen, 2010) are all the concerns that Molson needs to pay attention. The second uncertainty is that the intense competition will be created by both local and foreign beers companies in the crowded industry. As represented by Euromonitor International, there are several foreign breweries doing business in this market now. Many of which have found that the market is more difficult to operate than they expected before entering the Chinese market. Problems included comparatively high production costs and a fragmented market, combined with oversupply, has caused a market slowdown which led many companies to cut their prices. Many of the companies have already chosen to exit the market and cut their losses (Euromonitor International, 2004). Criteria In terms of the time frame, we estimated that will take one year to complete the objectives from 1 to 3, which is also considered to be our primary expansion. As mentioned above this includes the establishment of the entry mode- exporting, develop appropriate distribution networks, and collecting forecasting information and feedback from consumers. The secondary expansion includes the envelopment future operating plans such as joint ventures or partnerships; after everything has been created our final goal will be work towards generating steadily increasing profits in the future. We estimated that will take 1 or 2 years to finish framing the joint venture or partnership structure. Segmentation For our segmentation we decided to focus on 5 main demographic criteria’s. We obtained basic secondary data based on the past buying patterns of Chinese and other Asian consumers. From that data, we sorted and decided upon with segments of the market we would test for. We based the selection of the criteria on hypothesis testing and concluded that only traits that that appeared consistently within two standard deviations (95%) of each segment’s sample would be counted; these demographics being on age, region, ethnicity, financial capacity and lifestyle within the 18 – 45 age range. For this analysis we have ranked them in order of popularity and difference in cost relative to other premium beers; from this analysis we have distilled this ranking system. * Molson Canadian Subzero is loved for its flash and fancy appeal * Molson Canadian Lager is popular for its strong distinct flavour * Molson Canadian Light beer is popular for its smoother taste and lack of a strong after taste * Lastly Molson Canadian ‘67 is the least preferred. This is due to the misconception that diet beers are more diluted than regular beers and that consumers are getting less for their money. From our demographic analysis of Chinese consumers of a certain demographic tend to prefer certain tastes to be present in their alcohol and while these preferences are not as potent in affecting purchase decisions as they would be in north America, never the less they are significant to warrant analysis and attention. Characteristic| Characteristic Related| Price| Westernized | Stronger Alcohol| More expensive| Traditional| Smoother Alcohol| Less Expensive| Sichuan | Stronger Alcohol| Less expensive| Han| Smoother Alcohol| Less expensive|. Tibetan| Stronger Alcohol| Less expensive| Southern| Smoother Alcohol| Less expensive| Northern| Stronger Alcohol| More expensive| Old | Stronger Alcohol| average| Young| Smoother Alcohol| Less expensive| (Data Extrapolated from China’s beer consumption and Barley imports) From our analysis we can conclude that as you move up north and become more westernized the taste for alcohol becomes steadily stronger and that people value alcohol more. We have found that there are many cultural factors that the affect the purchasing characteristics of each segment. Age: Age is a significant factor when incorporating this model, with younger generations preferring relatively cheaper products than the older generation. As China’s socialistic society progress, legislation has greatly altered the spending habits of consumers. Such like the 1 child policy has left a significantly smaller working force to support the country. With most average working couples supporting 3 generations simultaneously (Adams, 2008), this can impact greatly on the decisions regarding the purchase of the luxury items such as premium foreign beer. Region: In regards to region, there are smaller difference in the tastes and spending habits of northerners vs. southerners. While the South has a higher pay-grade than those of the north, historically the south has always been a more crowded and competitive place (Trent, 2009). Thus those living there adapt to have a more conservative outlook in regards to consumption and purchases. Contrary, while the average northerner earns significantly less money they are more likely to spend extra for what they want (Trent, 2009). Also cities along the coast tend to adopt more western ideals than those located on the interior of China. Ethnicity: While china’s population is 87% Han (Doan, 2008) there is a small population of minorities that also live in china. Though living in the same country this minority have significantly different tastes from your average Chinese. These Minorities include Tibetans, Wiggers and Manchus. Lifestyle: Since China has opened its doors to international products and cultures, there have been many Chinese that have adopted a more western-lifestyle. With Western styles often come more western tastes (Qingbin et at, 1998), in contrast to the smoother taste western-styled Chinese prefer a stronger tasting alcohol. Marketing Mix This section presents strategic alternatives that Molson Canadian should take into consideration, recommendation of the suitable alternative and implementation of marketing plan through the use of the controllable elements of marketing mix. Strategic Alternatives There are two strategic alternatives that Molson Canadian can use to expand its beer brand to Chinese consumer market. Molson Canadian can expand its beer brand to Chinese consumer market by exporting its product line on trade or off trade. Alternative 1: The first alternative for Molson Canadian is to export its product line on trade, meaning that their target locations for sale are establishments which serve alcohol. For our product, we want to target specifically high end restaurants, pubs and bars. High end restaurants, pubs and bars would offer high quality products; therefore the best quality beer would also be expected from customers. One of the main strengths of Molson Canadian is that they utilize high quality ingredients as well as a team of brew masters that make sure the beer follows the high quality standards, qualities that Chinese consumers would be drawn to. Additional strengths of Molson Canadian is that it offers product differentiation such as best quality barley and no use of preservatives for its production. Also, the products country image is perceived as good quality product since it is North American which means that the products symbolize Western civilization, status and modernity (Zhou & Hui, 2003). A weakness that should be taken into account is that Molson Canadian is not well known in the Chinese market, so it may be difficult to find consumers initially. However, opportunities in Chinese alcohol industry should be considered regarding this matter. For instance, an opportunity encountered is that there is an increasing demand for better tasting and premium products, meaning that premium beer sales will be more likely to increase in upcoming years (Euromonitor International, 2010). Also, another significant opportunity is that as consumers’ disposable incomes increase, consumers will be able to spend on leisure time such as going out to pubs and bars. In fact, there is a strong development of the consumer foodservice market, as well as, an increase of premium beer in forecasted years which accounts for 70% of total value growth from 2008 to 2013 in local currency (Euromonitor International, 2009). In addition to the above points, Chinese consumers are not price sensitive regarding on-trade places, indicating that premium and standard beer will become popular among the consumers (Euromonitor International, 2009). Lastly, a major threat towards this alternative is that the rise of prices for materials such as oil and energy can affect transportation cost. The National Development and Reform Commission (NRDC) had reported a price increase of RMB 1,000 per tonne for oil which is approximately equivalent to US$ 170 in 2008 (Euromonitor International, 2009). This means that there will be a need for adjustments in terms of price of beer to circumvent export costs to China. Alternative 2: The second alternative for Molson Canadian to export in China is to sell its product off trade. For this alternative, Molson Canadian beer should be sold in small grocery stores and/or hypermarkets. In order to better analyze this alternative for better profitability of the company, a mini SWOT analysis should be established. A major strength for this company is that the beer could be sold as standard lager beer to Chinese market with product differentiation. For example, the beer could be differentiated towards its high quality ingredients used in the production such as barley and hops and its high quality control standards. A weakness encountered in this option is that Molson Canadian is not a well known beer brand among Chinese market. An opportunity for selling Molson Canadian beer off trade is that this is main channel of sales accounting for 68% of volume sales in 2008 (Euromonitor International, 2009). Also, small independent grocery stores in rural areas account for 66% of total volume sales in 2008 (Euromonitor International, 2009). However, threats should also be taken into account for this alternative. A major threat there is high competitive market between domestic and foreign beer brands. In fact, the three top companies China Resources Enterprise Co Ltd, Tsingtao Brewery Co Ltd and Beijing Yanjing Brewing Corp accounted for 41% of total volume sales in 2007 (Euromonitor International, 2009). There are also two leading international companies participating in Chinese beer market which are InBev and Anheuser-Busch. Another threat encountered is that consumers are price sensitive towards beer in off trade channels as they have a range of beer selection as well as prices that differ from different brands issues (Euromonitor International, 2009). Recommendation. The best alternative for Molson Canadian is to target on-trade businesses, especially high end restaurants, pubs and bars. The main criterion for choosing this alternative was based on willingness to pay for high priced product. Also, Molson Canadian should consider the high competition with domestic and foreign beer brands in off-trade markets. In order to reach Chinese consumers, we have weighed the pros and cons of this alternative and believe that Molson Canadian would have the best chance for success by initially focusing on selling to high end restaurants, pubs, bars and so on. The first reason for this chosen alternative is that customers will pay for high quality at any price. The customers will pay for a product that provides better taste, healthier and premium packaged products (Euromonitor International, 2010) since their disposable income allows buying better quality products. In fact, according to China Alcoholic Association, beer volume production has increased 6 % in the first half of 2009 (Euromonitor International, 2010). Also, when beer is sold in high end restaurants, its price will be set much higher price than at grocery stores, so Molson Canadian can generate profit using this method. According to Euromonitor International (2010), standard and premium beer account for only 10% of total sales volume, but generate around 50% of total profits in China’s beer sector. One of downsides towards marketing on-trade is that it may be difficult to break into the market since Molson Canadian is not recognized publicly in China. Also, Molson Canadian may face fierce competition in Chinese on-trade markets. For example, Budweiser, Heineken, Tiger, and Carlsberg are the main multinationals that have majority of the premium beer sales on trade. This alternative is preferable to the other option since it provides the means to generate long term profit and on-trade customers will favour buying high quality product as their preferences change. Another reason for choosing this alternative other than off-trade is that grocery stores will offer a variety of beer brands that are cheaper and domestic Chinese brands, therefore consumers will have more general knowledge of the products available to them. Once the strategic alternative is implemented, there will be opportunities and challenges that should be relevant to Molson Canadian. A potential opportunity for Molson Canadian is to introduce Molson Canadian 67 which is a type of beer that contains only 67 calories. This is a significant advantage for this company since Chinese people are becoming more concerned about their health and wellness. In terms of challenges that Molson Canadian may face is that there will be competition within foreign beer brands such as Heineken that could affect Molson Canadian’s profitability. Implementation In order to execute the marketing strategy of exporting Molson Canadian beer to Chinese market in high end restaurants, pubs and bars, the company should consider the 4P’s of the marketing mix. First, the product provided is Molson Canadian lager beer by Molson Coors Brewing Company which is a high quality Canadian brand which Molson Coors will be able to sell its beer as premium brand because of it offers clean, crisp and fresh taste as well as the no use of preservatives. The price for Molson Canadian beer lager is planned to be high since most of target market in China is represented by medium to high income consumers. Consumers in high end restaurants, pubs and bars will able to buy a bottle of Molson Canadian lager beer for more than 20RMB or $3US(Eumonitor International, 2009) since high end restaurants will place their price three times its market price. For the promotional aspect of our product, Molson Canadian attempt to use practices similar to those found in the North American markets. The use of commercials and posters display the refreshing qualities of a Canadian lager beer will be a major focus of the promotional ads. However, unlike the Canadian and American markets where beer commercials incorporate sexual messages to sell their products, ads in China will mirror those of beverage companies already operating in the country. To do this, the sexual appeal found in North American type commercials will be replaced with the quintessential Chinese humor found very often in Chinese advertisements. In addition, another promotional campaign will be launched in China based on the current public relations department knowledge of Molson Coors regarding drinking and driving programs. This program will be shared with the government of China to increase awareness since drink driving is one of major factor causing traffic accidents. In fact,† according to the Ministry of Public Security, the number of road traffic accidents reached 107,193 during the first half of 2009, with the number of fatalities and injuries reaching 29,866 and 128,336 respectively† (Euromonitor International, 2010). This promotional tool will be helpful to reduce barriers that the government may place for Molson Canadian. Finally, another way to promote the beer brand is to provide an event marketing strategy since ‘international sporting, economic and cultural events are strong drivers for beer consumption† (All China Marketing research, 2008). For instance, Molson Canadian can potentially sponsor the 16th Asian Games in China which is taking place from November 12th to 27th, 2010 (Guangzhou Asian Games Organising Committee ,2010). Therefore, this sponsorship will bring brand awareness. Molson Canadian may have a backup plan if the sponsorship does not work out through donating a certain amount of money to the Asian Games event so then there will be also the brand name out there for consumers. A last marketing mix factor is place which could be achieved by utilizing the same distributors of Coors Light to d.